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Work Background
Federal Bureau of PrisonsChief of Public Affairs
Oct. 2024
Pennsylvania Air National Guard, Keystone SChalleNGe AcademySpecial Projects Officer, Strategic Communications and Marketing
Sep. 2019 - May. 2021Fort Indiantown Gap, PennsylvaniaDevelop strategic communications, marketing, and outreach plans to build awareness and inform vital players of progress, support, and opportunities. Plan, perform progress analysis, and create action steps for the program director to ensure continued awareness and information sharing to the state legislature, cabinet-level officials, public, and education system.
11th Wing (USAF)Chief of Public Affairs
Jan. 2017 - Apr. 2017Andrews AFB, Maryland, United States(Activation: Jan 19,2017-Apr 28, 2017)
Restructured and reinvigorated key processes and mission areas-Community Relations, Media Engagement, and Command Information areas. Provided leadership and guidance to 24-member staff during the 58th Presidential Inauguration ceremonial efforts and directly support former President Obama's official departure from Andrews AFB. Restructed staff to enhance capability and reenergized key operational areas of the public affairs function. Participated on a crisis communication panel for new public affairs officers.
Air Force District of WashingtonActing Deputy Director of Public Affairs
Aug. 2016 - Apr. 2017Andrews AFB, Maryland, United States(Activation: Aug 1,2016-Jan 19,2017)
Planned, coordinated, and executed a four-hour morning show broadcast from Joint Base Andrews, including five pre-packaged segments, interviews, with more than a dozen senior leaders and Airmen, and four remote live shots from areas around the installation. Name requested by The National Defense University and US Special Operations Command Center of Excellence to participate as an SME in counterpropaganda and strategic communication with the European theater to counteract influence operations in the Baltic States directly.
Federal Protective ServiceDirector Of Communications
Feb. 2015 - Oct. 2024Washington D.C. Metro AreaLead communicator and national spokesperson for a nationally deployed law enforcement organization charged with the protection of 9,500+ facilities housing 70+ different agencies and 1.4M+ visitors and customers daily. Trusted advisor and counsel to DHS Headquarters, the Federal Protective Service Director, senior executives, and regional leadership on matters ranging from customer and stakeholder engagement, media relations, and employee communications. Manage day-to-day crisis communications in high-threat and politically sensitive engagements balancing local and national focus. Mentor and guide employees through their professional development activities and career aspirations to prepare them for future positions with more authority. Direct reports: 9 Value-Added Achievements:
Led two separate rebranding efforts simultaneously with two major organizational transitions (moved between parent organization twice in six years), resulting in the workforce understanding the new direction, policies guidelines, and priorities. Integrated communications, intergovernmental and legislative affairs activities and personnel into operational planning and execution cells to advance overall outcome and acceptance by the workforce and customer base. Planned, managed, and oversaw the crisis response efforts that propelled the agency's reputation and mission throughout the nation.
Turning Point Media Group, LLCOwner
Jul. 2012 - Sep. 2018Front Royal, VAOwner of an independent PR consultancy firm specializing in marketing, branding, and business development for small businesses. Storyteller focusing on conveying key business attributes and initiatives in a creative and easily understandable way to specific key audiences. Advocate for disabled athletes and veterans to build awareness and acceptance in the world of professional athletics Value-Added Achievements:
Consultant to nationally renowned Chiropractic and Sports Medicine practice to assist with rebranding the organization to enhance the sports and performance enhancement aspect of the practice while building the resilience of the other business efforts.
Enhanced the market recognition of US Olympic Team selection of local chiropractic and sports medicine doctor's to serve as a key team of physicians at Rio de Janeiro games and training lead up.
Led several significant community and business outreach events to build awareness of the services offered, and benefit of integrated communications, marketing, and media outreach to customers and business alliances.
Developed and managed customer-focused newsletter to drive customers to take advantage of the services beyond rehabilitation and general chiropractic and how insurance rules and treatment availability per coverage.
Consulted on the launch of a medical billing firm and the outreach to regional and national physicians and hospitals to build awareness of services offered and available.
Enhanced community small business awareness of the value of integrated outreach and its effect on revenue and customer traffic.
Led several regional training seminars for small business to give them basic tools to assist them in their PR efforts, while demonstrating the value to customer engagement and business (cost) efficiency of retaining a trained PR and Marketing professional.
Pennsylvania Air National GuardPublic Affairs and Strategic Communications Officer
Apr. 2011 - May. 2021Fort Indiantown Gap, PennsylvaniaDevelop and manage a public information program for 40K+ soldiers and Airmen during wartime, deployed, homeland response, and domestic support operation. As the lead strategic communications expert, synchronize all communications and planning efforts throughout the entire Pennsylvania National Guard structure through the emergency operations and long-range planning functions.
U.S. Army Garrison Fort DetrickIntegrated Communications Program Manager/Strategic Communications Office
May. 2010 - Feb. 2015Fort Detrick, MDDeveloped the organization's mission and vision and integrated those key themes and messages into all operational, programmatic plans, programs, and community documents and actions. Oversaw the Garrison's Public Affairs office to maintain a consistent messaging and integration of themes throughout the media, community relations, and internal communications products and campaigns. Advised junior-level enlisted and civilians on career growth and development opportunities to identify career goals and measurable milestones. Annually trained 300+ employees and service providers on direct customer and community relations. Value-Added Achievements:
Drove the public response to the environmental remediation of a federal superfund site through a fact-based and plain language approach to a complex and very scientific topic and fostered trusted community relationships. Rebranded the installation to be a relevant and leading innovator in the region, dispelling public misperceptions by evenly pacing and methodically releasing the strategy to change the narrative and rebuild community support. Defended the agency publicly against public relations attacks from an activist group alleging public health concerns by coordinating the response through scientific experts validated by oversight committees and published scientific reports.
Treasury Inspector General For Tax AdministrationActing Director of Communications and Legislative Affairs
Apr. 2008 - Apr. 2009Washington D.C. Metro AreaDirected all communications activities nationwide, including internal, Congressional, business development, and expansion initiatives covering a broad range of technical products, reviews, and services. Composed speeches, written testimony, and correspondences for the Inspector General, Secretary of the Treasury, Congress, and special interest groups. Served as the principal advisor to the Inspector General and senior executives for all mission areas and activities-positioning, training, background preparation, ongoing audits, employee relations, and communications/coordination with main Treasury and the Secretary's office. Project managed organization participation and outreach efforts in multi-venue national tax trade shows. Value-Added Achievements:
Led all communications and legislative affairs after the appointment of a new IG to oversee a troubled asset relief funds program. Quickly built forward momentum and managed the message that defined the role of the Special IG to a highly contentious and criticized program. Streamlined the Congressional engagement process making it more proactive in information sharing. Earned the reputation as the "go-to" resource for general questions, a 10x increase in direct briefings, and formal testimony decreased from 4-6 to 1-2 per year. Obtained Congressional appropriation of $15M of funds to oversee the progress and effectiveness of the Universal Health Care system by providing detailed analysis and a sound cost and risk proposal to the committee responsible for the final bill.
Treasury Inspector General For Tax AdministrationCongressional Affairs Liaison
Mar. 2008 - May. 2010Washington, District of Columbia, United StatesTracked and reported pending legislation affecting the IRS, Tax Administration, and Inspectors General. Single point of contact for Members of Congress, their personal staff and committee staff for issues concerning the Internal Revenue Service or the Treasury Inspector General for Tax Administration audits, reports, and investigations. Additionally tasked to oversee media relations for trade, national and international finance, and tax organizations.
Air Force District of WashingtonDirector of Public Affairs and Multimedia
Jan. 2007 - Jan. 2008Andrews AFB, MD
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