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Work Background
NectarCreative Director
Oct. 2021 - Dec. 2021Remote
Nectar Director of Copywriting
Jul. 2021 - Oct. 2021
Buy Box ExpertsCopywriting Manager
Mar. 2021 - Jul. 2021• Manage a department of 15 SEO strategists, copywriters, and editors
• Create team and department-specific KPIs, metrics, and goals
• Implement high-level company initiatives to smooth processes and maximize efficiency • Develop leadership skills in team leads and promising team members • Monitor the status of all creative work, ensuring prompt delivery • Research to stay up to date on Amazon best practices for product descriptions, listing copy, infographics, A+ pages (EBC), storefronts, and SEO • Create and schedule trainings for the Copy Department to disseminate new findings
• Perform outreach and lead interdepartmental trainings
Buy Box ExpertsCopywriting Team Lead
Sep. 2020 - Mar. 2021Lindon, Utah, United StatesLeadership Responsibilities • Hire, train, and manage a team of 8 copywriters
• Oversees other writers by making assignments based on writers’ skill and experience, regularly evaluating quality of writing, and ensuring smooth delivery to clients
• Create a variety of training materials such as lectures, videos, and workflow charts Creative Responsibilities • Consult account managers and brand partners on marketing & copywriting strategy
• Operate as a liaison between creatives and clients
• Research and develop new copywriting product offerings • Build campaign strategies with designers, brand Managers, and SEO strategists
• Write copy for high-profile clients
Buy Box ExpertsCopywriter
Mar. 2020 - Mar. 2021Lindon, Utah, United States• Balance the unique voices of many brands to ensure unique, tailor-made copywriting
• Integrate SEO seamlessly into organic copy to drive traffic and increase conversions
• Perform extensive market research to understand brands, as well as find potential marketing opportunities • Consistently research and implement SEO, Amazon, and marketing best practices
• Collaborate with account managers, graphic designers, SEO strategists, and editors to ensure best-in-class copy • Speak directly with clients to build trust, align visions, and truly get to know their products inside and out
• Rely on my creative instinct and marketing strategies to create stand-out copy that looks at home on a company’s website or an Amazon listing
La Colombe Coffee RoastersTeam Lead
Aug. 2018 - Oct. 2019Washington, District of Columbia, United States• Manage café employees to ensure quick and
efficient service
• Provide training on new café procedures and
health code regulations
• Write biweekly newsletters to update staff members
on changes of procedure
• Manage and execute regular inventory and
ordering
Freelance Freelance Lifestyle Writer
Jan. 2015Develop tailored content for diverse business professionals and media orgs such as Mashed, HouseDigest, and LifeSavvyMedia
Create instructive, accessible content about interior design, décor styles, and home organization
Track trends across high-end dining, food politics, and recipe trends
University of UtahWriting Tutor
Aug. 2014 - May. 2017• Led one-on-one writing consultations with
undergraduate students for writing projects in
multiple disciplines
• Partnered with peers on particular projects in order
to develop their strength and confidence in writing
• Developed dynamic communication strategies for
working with students from diverse backgrounds,
such as English Language Learners, nontraditional
students, and students writing in a wide range of
fields
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