WoolworthsSenior Apparel Designer - Womenswear
Jun. 2018 - May. 2021Cape Town Area, South AfricaHere I was in the care-of the bulk of the womenswear portfolio as the Senior Designer across Woven separates, Outerwear, Dresses, knitwear and knitted bottoms. Key functions included trend and design strategic direction, fabric and colour development, print design and development, product development through technical brief sheets and CADs, supplier and trend trips internationally, and range presentation to the executive team. My un-ending commitment to the progression of the industry led me to champion causes close to my personal ethos around greener transitions within the fashion industry. I advised and consulted frequently with the internal sustainability board within Woolworths as an expert on design, and greener design solutions. My incomparable knowledge on fabric, fit and colour led me to creatively as well as strategically, lead the womenswear team in continuous seasonal victories, as a key collaborator to my buying associates.