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Work Background
FreelanceApparel Design Specialist
Jun. 2021City of Cape Town, Western Cape, South AfricaConceptual to Commercial Design Development: drawing from trend and market research and translated to commercial appeal.
Collection Design and Management: design and management of entire collections, from initial ideation to final production, ensuring cohesive and impactful brand narratives.
Technical Design Proficiency: Production of accurate technical sheets, Cads and design sketches resulting in high-quality, well-finished garments.
Market and Consumer Research to inform design decisions, ensuring designs resonate with target audiences and drive sales.
Presentation and Communication: Present design concepts and collections effectively to internal and external stakeholders, showcasing a deep understanding of brand identity and market positioning.
WoolworthsSenior Apparel Designer - Womenswear
Jun. 2018 - May. 2021Cape Town Area, South AfricaHere I was in the care-of the bulk of the womenswear portfolio as the Senior Designer across Woven separates, Outerwear, Dresses, knitwear and knitted bottoms. Key functions included trend and design strategic direction, fabric and colour development, print design and development, product development through technical brief sheets and CADs, supplier and trend trips internationally, and range presentation to the executive team. My un-ending commitment to the progression of the industry led me to champion causes close to my personal ethos around greener transitions within the fashion industry. I advised and consulted frequently with the internal sustainability board within Woolworths as an expert on design, and greener design solutions. My incomparable knowledge on fabric, fit and colour led me to creatively as well as strategically, lead the womenswear team in continuous seasonal victories, as a key collaborator to my buying associates.
EdconDesigner - Menswear
Jan. 2015 - Aug. 2017Edgardale, Crown MinesI creatively contributed to the success of the menswear division at Edcon, with in-house brand JET. Here I was instrumental in implementing and growing a first-of-its-kind trend and design department. With a newly instilled focus on design in the buying cycle, I was frequently attending international trade shows and design fairs to deliver future relevant product to the merchant teams. Here my varied design acumen, closely built supplier relations and trend conversion capabilities proved vital to the success of this mass chain retailer.
The Platinum Group Pty (Ltd) Jenni ButtonDesigner & Studio Lead
Jan. 2012 - Dec. 2014Cape Town Area, South Africa
DROOMERFounder & Creative Director
Jan. 2010Cape Town, Western Cape, South AfricaDroomer is my own sustainable clothing brand, a venture dedicated to crafting zero-waste garments by repurposing industry discards which has earned widespread acclaim. Recently, I was honored with dual distinctions as an Industry Change-maker in Sustainable Fashion and the Most Innovative Textile and Design Creator. Conceived in 2010 after my graduation in Fashion Design, this brand has intermittently coexisted with my corporate career. Throughout this journey, I've unveiled several runway collections and, in the interludes between corporate roles, operated as an independent designer, supplying exclusive outlets in Cape Town with my creations.
Gavin RajahDesigner & Studio Lead
Aug. 2009 - Dec. 2011South Africa
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