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Work Background
FortisContent Manager
Oct. 2024 - Mar. 2025At Fortis, I supported 28+ business coaches with tailored social media strategies, helping generate consistent leads and boost engagement. I created a “5-Step Viral Lead Magnet” and took one coach from 1,000 views to over 900,000 and 333 comments on a single post. The role is client-facing and highly strategic.
Simplex Media LTDSocial Media Strategist
Apr. 2024 - Jun. 2024RemoteI make personal brands go viral upon onboarding.
ARRCCSocial Media Manager
Jul. 2023 - Mar. 2024Cape Town, Western Cape, South AfricaThere's nothing as rewarding as tapping into a niched luxury market with your eyes closed. Not to mention (I can't mention lol) the homes we built for some of your favourite faces.
Dentsu CreativeSocial Media Strategist & Manager
Oct. 2022 - Sep. 2023Cape Town, Western Cape, South AfricaHere I learned about what goes into the making of a real life magazine, 8 magazines later and I can tell you a little bit about men's health, tech, fashion, music and a warm bowl of goodness.
CapeTownETCContent Producer & Presenter
Apr. 2021 - Sep. 2022Cape Town, Western Cape, South AfricaThe definition of 'unicorn' is Jay-tee at Cape{town}Etc, copywriting, presenting, producer, marketing and in-house yapper.
Staymore GuesthouseSocial Media Marketing Specialist
Jun. 2018 - Jul. 2021City of Cape Town, Western Cape, South AfricaStart-up gold, I was hungry, learnt and grew. Tourism in Cape Town is thriving!
ViacomTelevision Presenter
Apr. 2018 - May. 2018Cape Town, Western Cape, South AfricaOne of the top 25 tv presenters for the MTV Base VJ Search competition (I love to talk)
UCT RadioRadio Talk Show Host
Mar. 2016 - Dec. 2016Cape Town Area, South AfricaI co-hosted the traffic show where I occasionally mispronounced premier league team names to a very large audience.
Delaire Graff EstateWaitress
Nov. 2015 - Apr. 2016Cape Town Area, South AfricaFresh out of high school and where it all started. I quite literally attribute some of my best people skills to being a waitress.
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