Perlyn Tan

Head of Growth & CX @Aeqlia

Content WriterGrowth HackerPresentation DesignerSoft Skills TrainerCustomer Success ManagerProduct ConsultantHead of GrowthProject ManagerProduct ManagerEducation🐦 DesignSales & BizDevITStartup FounderCopywritingData EntryMarketingConsulting

Business consultant, growth leader, and executive educator with 13+ years of experience in digital transformation, customer experience, and data-driven strategy. Has led large-scale programs across government, retail, and telecommunications, translating complex business challenges into actionable solutions that deliver measurable results. Experienced in bridging the gap between strategy and execution, turning insights into practical initiatives that improve organizational performance. Formally at Frog, Capgemini, leading the CX Strategy & Research Team, worked on CX transformation, service design, user research, journey mapping, technology roadmapping, and business strategy. At Aeqlia, designs and facilitates executive education programs and business simulations that enable leaders and teams to practise future-fit skills, data-driven decision-making, collaboration, and problem-solving in realistic scenarios. Focuses on designing simulations that reflect real workplace challenges, allowing participants to see the impact of their choices and develop skills that translate into performance. Works closely with executives and teams to embed analytics and strategic thinking into real-world business challenges, helping organizations become more agile, collaborative, and ready for the evolving world of work. Experience spans business analytics, scenario planning, go-to-market strategy, and leadership development, with proven ability to guide complex, cross-functional initiatives and mentor teams. Combines hands-on consulting and growth strategy experience with a strong foundation in analytics tools (including Tableau), market research, and data-driven decision-making.

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