Seniors Home ServicesProject Director to Chief Executive Officers
May. 2021Annapolis, Maryland, United StatesTranslated executive vision into technical documentation, mockups, and functional workflows to guide internal software builds. Partnered with developers and vendors to build and enhance a proprietary CRM and performance tracking platform. Oversaw QA and testing to ensure systems aligned with business goals and user experience standards. Led the phased rollout of a custom CRM platform, training and onboarding 2,000+ independent consultants. Acted as the liaison between leadership, developers, and field users—translating technical features into accessible tools. Coordinated cross-functional initiatives including vendor sourcing, product demos, and system launches. Refined internal sales scripts and consultant-facing materials using AI tools and CMS-aligned messaging. Supported C-suite operations including strategic communication, internal ops workflow, and team coordination.