Araceli Roldán Alcalá

Communications Specialist

CopywritingContent WriterMarketingCRM managerConsultingBrand Marketing ManagerCommunications ManagerPR ManagerEngagement Manager

Hi, I'm Ara. I hold a degree in Communication Sciences and a Master's in Administration and Social Entrepreneurship, with over ten years of experience leading communication strategies, resource mobilization, public relations, and institutional strengthening in both the private sector and civil society organizations. Throughout my career, I have designed social impact communication campaigns, built key partnerships with national and international funders, and led interdisciplinary teams in high-demand environments. I have consistently applied a gender perspective and a human rights approach, achieving impact in the visibility of social causes and the institutional development of the organizations I have collaborated with. My academic background and professional experience have enabled me to develop strong skills in campaign design and execution, public relations, stakeholder engagement, and the coordination of teams and vendors. I consider myself proactive, collaborative, socially aware, analytical, and a committed leader. I am eager to continue learning and to put my experience at the service of meaningful, purpose-driven projects. It would be an honor to contribute to your goals with responsibility, creativity, and commitment.

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Work Background

Jefe de departamento

The Hunger Project México Jefe de departamento

Mar. 2024 - Apr. 2025México

Sub Directora de Desarrollo Institucional

Fundación Merced A.C.Sub Directora de Desarrollo Institucional

May. 2016 - Mar. 2024México

Gerente de Mercadotecnia

COREV DE MEXICO S.A DE C.VGerente de Mercadotecnia

Nov. 2012 - Mar. 2016Desarrollo de campañas, atención a proveedores, implementación de promociones. Generación de contenidos, medios electrónicos y actualización, posicionamiento, campañas y atención a medios on y off line.

Coordinadora Nacional de Comunicación

Save the Children MéxicoCoordinadora Nacional de Comunicación

Mar. 2009 - Aug. 2012Directora Nacional de Comunicación Save the Children en México

Ejectivo de cuenta

MindShareEjectivo de cuenta

Jan. 2008 - Jan. 2009Ejecutivo de cuenta para Ford, Lufthansa, SAP entre otros. Planning y reporting de medios on line

Creador

Proyecto independiente de cineCreador

Jan. 2007 - Jan. 2008

Requests

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