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Work Background
Steerly.co.ukFounder & CEO
Apr. 2024Glasgow, Scotland, United KingdomSteerly is a platform revolutionizing the UK driving instruction market by connecting learners with instructors through AI-driven automation, geo-location, and seamless booking/payment solutions. Key Responsibilities & Achievements: Product Strategy & Vision: Defined and executed Steerly’s product roadmap, ensuring alignment with market needs and business objectives. Led the development of an AI-driven scheduling and communication system for instructors and learners. Go-to-Market Execution: Successfully launched Steerly with a budget of $20,000, optimizing user acquisition through targeted social media campaigns and influencer partnerships. Growth & Monetization: Designed a scalable revenue model, implementing a 5% commission-based fee per booking and planning future monetization strategies like car-sharing partnerships and vehicle financing. User Experience & Design: Led the creation of an intuitive UX/UI that streamlined the fragmented process of finding and booking driving instructors, ensuring a frictionless onboarding experience for both learners and instructors. Stakeholder & Team Management: Coordinated cross-functional teams, including developers, designers, and marketing professionals, to drive product growth and customer adoption. Customer Insights & Community Building: Conducted customer development (CusDev) interviews with instructors to refine product features and pain points. Initiated an offline instructor community to increase engagement and retention. Scalability & Expansion: Designed a business model that can be replicated across European markets, positioning Steerly for international expansion.
MobyteChief Executive Officer
Nov. 2019London Area, United KingdomKey Responsibilities:
- Led and scaled a software development agency from 5 to 60+ employees, managing multidisciplinary teams across engineering, design, and project management.
- Defined the overall business strategy, overseeing product development, client relationships, and operational growth.
- Managed end-to-end product development processes for multiple clients, from discovery and requirements gathering to final delivery and support.
- Spearheaded business development efforts, including client acquisition, contract negotiations, and maintaining long-term partnerships with high-profile clients.
- Monitored market trends and emerging technologies to offer innovative and competitive solutions to clients in various industries such as fintech, e-commerce, and SaaS.
- Ensured the agency's financial health by managing budgets, forecasting revenue, and optimizing resource allocation to maximize profitability. Achievements:
- Grew annual revenue by 300% over five years through the successful acquisition of large enterprise clients and expansion into new markets.
- Delivered 30+ successful client projects, with 95% meeting deadlines and 100% receiving positive feedback for quality and efficiency.
- Led the development of a custom SaaS platform for a key client, resulting in a $1.5 million acquisition by a larger tech firm.
- Built and maintained a 90% client retention rate by focusing on high-quality deliverables and excellent customer service.
- Implemented Agile practices across all teams, improving project delivery times by 25% and reducing costs by 20%. Tools/Technologies:
- Jira, Slack, and Asana for team management and client project coordination.
- HubSpot for CRM and business development, and Exel for financial management
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