Kate DiBiase

Digital Media Buyer/Planner

MarketingInterior Designer📝 Influencer or BloggerSales & BizDev🐦 DesignConsultingEntertainmentEducationCommunications ManagerEmail Marketing ManagerDigital Ads ManagerCopywriterMarketing Analytics ManagerCustomer ServiceHelp Desk SupportCustomer Success ManagerClient Relations SpecialistChat SupportLive ChatCustomer Retention SpecialistAssistantAdministrative AssistantSoft Skills TrainerAssociateCopywritingContent WriterProofreaderData EntryData Entry Associate

I have over 3 years of experience in media buying and planning, where I’ve developed a strong ability to optimize advertising strategies through data-driven insights. At Chemistry, a Pittsburgh-based agency, I worked with a diverse portfolio of clients, including credit unions, MLS soccer teams, and insurance companies. My role involved analyzing campaign performance and adjusting budgets to drive better ROI, helping clients achieve their marketing goals across various industries. Before my time at Chemistry, I worked at the Pittsburgh Post-Gazette, both as a CSR and a Multimedia Account Executive. These roles allowed me to dive deep into campaign management, data reporting, and building strong client relationships. I also completed internships at Seven Springs Mountain Resort, CLC Agency, and Buchanan Public Relations, where I gained valuable experience in content creation, SEO, and crisis communications. I graduated with a B.A. in Journalism/Public Relations from Indiana University of Pennsylvania (IUP), where I was actively involved in PRSSA, eventually serving as Chapter President in my senior year. I am proficient in tools like Salesforce, Google Ads, The Trade Desk, and Cision, and I’m committed to optimizing campaigns, improving customer engagement, and delivering measurable results.

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Work Background

Digital Media Planner/Buyer

ChemistryDigital Media Planner/Buyer

Sep. 2021 - Dec. 2024Pittsburgh, Pennsylvania, United States

BENN Campaign Manager

Pittsburgh Post-GazetteBENN Campaign Manager

Feb. 2021 - Sep. 2021Pittsburgh, Pennsylvania, United States

Customer Service Representative

Pittsburgh Post-GazetteCustomer Service Representative

Feb. 2020 - Feb. 2021Greater Pittsburgh Area

Multimedia Account Executive

Pittsburgh Post-GazetteMultimedia Account Executive

Oct. 2018 - Feb. 2020

Marketing Intern

Seven Springs Mountain ResortMarketing Intern

May. 2018 - Aug. 2018

Public Relations Intern / Freelance Writer

CLC Agency/CLC AutomotivePublic Relations Intern / Freelance Writer

May. 2017 - Dec. 2017Greater Pittsburgh Area

Public Relations Intern

Buchanan Public RelationsPublic Relations Intern

Jun. 2016 - Aug. 2016Philadelphia, Pennsylvania

Apprentice/ Intern of Public Relations

The AgencyApprentice/ Intern of Public Relations

Sep. 2015 - May. 2017Small Business Development Center, IUPThe Agency is a student-run nonprofit business management and promotion start-up located in Indiana, Pa. Small businesses come to The Agency for financial advice, product research, marketing and branding instructions.

Tour Guide

The Western Pennsylvania Conservancy, FallingwaterTour Guide

Aug. 2013 - Jan. 2017Tour Guide

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