I have over 3 years of experience in media buying and planning, where I’ve developed a strong ability to optimize advertising strategies through data-driven insights. At Chemistry, a Pittsburgh-based agency, I worked with a diverse portfolio of clients, including credit unions, MLS soccer teams, and insurance companies. My role involved analyzing campaign performance and adjusting budgets to drive better ROI, helping clients achieve their marketing goals across various industries.
Before my time at Chemistry, I worked at the Pittsburgh Post-Gazette, both as a CSR and a Multimedia Account Executive. These roles allowed me to dive deep into campaign management, data reporting, and building strong client relationships. I also completed internships at Seven Springs Mountain Resort, CLC Agency, and Buchanan Public Relations, where I gained valuable experience in content creation, SEO, and crisis communications.
I graduated with a B.A. in Journalism/Public Relations from Indiana University of Pennsylvania (IUP), where I was actively involved in PRSSA, eventually serving as Chapter President in my senior year. I am proficient in tools like Salesforce, Google Ads, The Trade Desk, and Cision, and I’m committed to optimizing campaigns, improving customer engagement, and delivering measurable results.More...