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Work Background
Caring.comSenior Visual Designer
Jul. 2023 - Apr. 2025Charlotte, North Carolina, United StatesLed visual rebrand and full website redesign for a senior living aggregator during a large-scale tech migration. Improved UX and boosted conversion rates (11% for housing referrals, 13% for home care) by leveraging user feedback and data-driven design. Implemented a new visual identity across web and marketing assets (B2B/B2C), supporting multiple campaign launches. Designed tools and templates—comparison modules, cost estimators, email landing pages—that drove measurable marketing and product KPIs. Ensured content aligned with Google EEAT guidelines. Collaborated cross-functionally with product managers and UX researchers to enhance usability. Recognized with a National Mature Media Award for redesigning provider directory pages.
PaperworkSenior Digital Designer
Jan. 2022 - Jul. 2023Served as lead designer for a fintech startup delivering holistic financial wellness and education via mobile app. Led end-to-end UX design in close collaboration with product leads, execs, and UX director, shaping new features and user flows from the ground up. Created brand identity and designed marketing and sales collateral—emails, social media, website, and conference materials. Directed visual design for the company’s first white-label partner, a top 100 U.S. credit union. Collaborated with AARP to develop a customized caregiver-focused version of the app, expanding reach and impact through strategic partnerships.
Horizon Investments®Senior Digital Designer
Mar. 2021 - Jan. 2022Charlotte, North Carolina, United StatesLed a full redesign of the company’s B2B marketing website, improving information architecture and positioning it as a strategic sales tool. Conducted stakeholder interviews across departments to identify pain points and inform design decisions. Developed a research-backed content strategy in collaboration with the lead writer. Partnered closely with sales, marketing, and executive teams to align creative direction and secure approvals.
Tiny HorseSenior Graphic Designer
Mar. 2020 - Mar. 2021Charlotte, North Carolina, United StatesLed creative direction for marketing and branding across print and digital channels for a global financial services client. Oversaw designers and contractors, ensuring high-quality execution of concurrent projects delivered on time and within budget. Directed a full company rebrand and website redesign, grounded in user research, competitive analysis, and brand development. Collaborated closely with clients through ideation sessions and kickoff meetings to align on goals. Acted as liaison between clients, copywriters, account teams, and media partners to drive successful outcomes.
Red VenturesSenior Designer
Apr. 2017 - Mar. 2020United StatesLed digital design for major brand partnerships, including Lowe’s, Casper, Overstock, and USPS. Oversaw a team of junior and mid-level designers, collaborating with UX teams on sprints, personas, and card sorts. Directed creative for MyMove’s Lowe’s program, generating $26M over three years, and contributed to a $2M proposal for Casper. Designed and optimized USPS’s change of address flow in partnership with marketing and data teams. Scaled a multimillion-dollar email program into a cross-channel campaign. Supported Ingersoll Rand by creating digital assets for Trane and American Standard. Completed corporate leadership development program.
TIAASenior Communications Specialist
May. 2016 - Apr. 2017Worked to promote digital awareness and adoption of TIAA’s digital products and services while helping TIAA obtain a deeper understanding of the Digital Team’s technology, culture and business operations through multi-channel communications.
International PaperSenior Graphic Designer
Mar. 2008 - May. 2016Charlotte, North Carolina AreaDesigned high-end graphics and 3D renderings for point-of-purchase displays at the world’s largest pulp and paper company. Collaborated with top retail brands—including Coca-Cola, Walmart, Target, Procter & Gamble, Johnson & Johnson, and more—to create impactful in-store merchandising solutions. Contributed creative concepts for RFP proposals and worked cross-functionally with sales, structural engineering, project management, and design leadership to translate client needs into compelling retail displays.
PRstoreGraphic Designer
Jan. 2005 - Dec. 2007Charlotte, North Carolina AreaDesigned logos, identity systems, brochures, inserts, postcards, rack cards, newsletters, posters, trade show displays, interior branding systems, magazine and print ads.
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