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Work Background
Self-employedSenior Consultant in Marketing & Sales
Oct. 2020Istanbul, TürkiyeWith over 25 years of experience in marketing and sales, I specialize in the building industry, where I have successfully driven growth and innovation. My interest lies in understanding customer needs to develop strategies that enhance brand visibility and increase revenue. My expertise goes beyond traditional marketing; I am deeply committed to helping companies achieve business excellence through my extensive experience in Total Quality Management as a Senior Assessor.
Creative Collective IstanbulCo-Founder
Oct. 2018
Eczacıbaşı Yapı Ürünleri GrubuBuilding Products Division - Head of Brand
Jul. 2016 - Jan. 2018Istanbul, Turkey
VitrA BathroomsTile Marketing Manager ( Communication & Delivery)
Mar. 2013 - Apr. 2016TuzlaPreparation and management of the yearly communication strategies for tiles division
Preperation of market development strategies and execution of the objectives
VitrA BathroomsBuilding Products Division - Corporate Communication Manager
Jan. 2007 - Apr. 2013
VitrA BathroomsSenior Area Manager
Jan. 2005 - Dec. 2006Supporting the sales processes for the markets France, Italy, Spain, Portugal, Malta, South Pacific and Far East countries.
Preparation of sales budgets and monthly plan-actual comparisons
Contributing to strategic developments and leading forecasting and planning
Supporting the implementation process of the marketing strategies for the development of the whole process
VitrA BathroomsKey Account Manager
Jan. 2001 - Dec. 2005Supporting the sales process operations related to the development of the whole process (sales & marketing, after sales and logistic ) in Germany, Austria, Benelux and Switzerland.
Supporting the preparation of sales budgets and monthly plan-actual comparisons
Contributing to strategic developments and leading forecasting and planning
Supporting the product development ( new products and revisions)
Contributing to strategic developments and leading forecasting and planning
Supporting the customer claims process and developing necessary corrective and preventive actions
Supporting the management of the logistics process (order & warehouse management) and developing necessary corrective and preventive actions
Implementing the marketing strategies to the development of the whole process
VitrA BathroomsMarketing Chief
Jan. 1997 - Dec. 2001Preparation of the yearly marketing plans with the action plans
Developing the marketing strategies for all strategic markets
Communicating the marketing plans with the supporting processes within the company
Monthly reviews of the budget/actual plan
Product development for the export markets
Coordination of the advertising and PR agencies
Management of the printed and promotional material
VitrA BathroomsProduct Manager
Jan. 1994 - Dec. 1997Preparation of the yearly marketing plans with the action plans for the responsible market
Monthly reviews of the budget/actual plan for the responsible market
Product development for the responsible market
Coordination of the advertising and PR agencies
Management of the printing and promotional material
Demir FactoringMarketing Executive
Jan. 1993 - Dec. 1994Management of the customer portfolio for the factoring transactions
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