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Work Background
iGaming & Media StartUp Chief Operating Officer (COO)
Jan. 2025Malta
JOI Gaming LtdManaging Director & Board Member
Jan. 2021 - Dec. 2024MaltaEmployee number 1, tasked with taking Jack’s Casino, a brand with 65 years of land-based history online and in turn taking it to a leading position within the Dutch online market. Awards Won: • '24 Website of the Year (Casino & Lotteries)
• '23 Website of the Year (Casino & Lotteries)
• '23 Online Casino of the Year
• '23 Best Live Casino Product
• '23 Best Mobile Casino
• '23 Best Customer Service
betPawaChief Experience Officer (CXO)
Nov. 2018 - Dec. 2020London, Estonia, AfricaTasked with developing a customer-centric strategy and building out the organisation to execute against this strategy. Taking betPawa to a top 3 position in every operating market and led its expansion into French-speaking Africa.
Betsson GroupGroup Head of Customer Experience
Nov. 2017 - Oct. 2018Ta' XbiexTasked with establishing a cross-brand and market customer experience strategy framework, incorporating learnings and best practices from across the organisation
Betsson GroupHead of Customer Experience
Aug. 2014 - Oct. 2017Ta' XbiexFollowing the acquisition of OranjeCasino and KroonCasino, I was tasked with their migration to the Betsson platform. This led to a complete overhaul of both the product and brand experience, resulting in strong year-on-year growth and establishing these brands as top performers within Betsson. In 2017, I was chosen as one of 14 individuals from over 1600 to participate in the annual High Potential Program (HiPo), which prepares participants for Director and C-Level roles.
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