Betsson GroupHead of Customer Experience
Aug. 2014 - Oct. 2017Ta' XbiexFollowing the acquisition of OranjeCasino and KroonCasino, I was tasked with their migration to the Betsson platform. This led to a complete overhaul of both the product and brand experience, resulting in strong year-on-year growth and establishing these brands as top performers within Betsson. In 2017, I was chosen as one of 14 individuals from over 1600 to participate in the annual High Potential Program (HiPo), which prepares participants for Director and C-Level roles.