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Work Background
The Modern LeaderFounder & Executive Consultant
Apr. 2022Advising media, entertainment, and technology companies on AI-driven audience engagement, content monetization, and platform growth. Partnering with executives to refine business models, accelerate go-to-market strategies, and optimize data ecosystems. • $1M+ cost savings & operational efficiency – Led data-driven transformation for a regional insurance firm, reducing costs and improving automation.
• 100% RFP win rate – Secured government contracts by integrating technical storytelling and aligning AI-driven solutions to procurement frameworks.
• Increased subscriber retention & revenue – Developed AI-enhanced content engagement models for a digital media firm, optimizing audience insights and monetization.
• Accelerated product-market fit – Advised a health-tech startup on positioning and data-driven audience intelligence, strengthening investor confidence and scaling executive hiring.
Slalom BuildManaging Director
Oct. 2019 - Mar. 2022Seattle, Washington, United StatesLed AI-powered digital transformation and data monetization strategies for enterprise media, entertainment, and technology clients, overseeing a 250+ person PMO across 21 global locations. • $22M digital transformation expansion – Optimized national used car chain's data-driven decision-making, increasing sales by 15% and cutting supply chain costs by 22%.
• 15% client win rate increase & 5-week close cycle – Designed a data-driven GTM strategy to optimize enterprise engagement.
• AI-powered hiring model – Reduced hiring time to 2 weeks per role, onboarding 115+ professionals in 9 months to support business expansion.
• 5% profitability margin maintained during COVID-19 – Implemented real-time financial tracking and risk mitigation to ensure business continuity.
Deloitte DigitalGeneral Manager & Executive Client Partner, Seattle Studio
Jun. 2012 - Sep. 2019Seattle, Washington, United StatesLed large-scale digital transformation initiatives for media, entertainment, and technology firms, integrating AI, analytics, and cloud-based strategies to drive audience engagement, content monetization, and platform growth. • 15M+ downloads & 25% retention boost – Led Showtime’s AI-powered SVOD/OTT content strategy, optimizing discovery and engagement.
• $75M+ multi-year engagement secured – Designed SoFi Stadium’s AI-driven fan experience, integrating predictive analytics and real-time venue optimization.
• 2.5x increase in consulting revenue – Developed cloud-based GTM content monetization strategies to streamline licensing, partnerships, and data-driven decision-making.
• AI-driven metadata & recommendation engines – Enhanced audience insights and engagement for streaming and media clients.
Rogue Paper, IncDirector of Product Strategy & Development
May. 2009 - Jun. 2012New York, New York, United StatesLed product strategy for real-time audience engagement platforms, leveraging AI-driven analytics and social data to enhance media consumption experiences. • AI-powered second-screen platform – Developed and launched a real-time engagement engine that optimized social conversations and surfaced relevant insights.
• Platform acquisition by Viacom – Integrated engagement tools into MTV and VH1’s digital strategy, increasing real-time audience participation.
• Cloud-based content delivery innovation – Optimized live event streaming workflows and data-driven audience targeting for media networks.
• Audience segmentation & personalization – Leveraged audience analytics to tailor content strategies and drive engagement.
EricssonHead of Mobile Applications & Content
May. 2005 - May. 2009New York, New York, United StatesLed content strategy, AI-driven personalization, and digital distribution for AT&T’s $180M mobile content platform, optimizing licensing, monetization, and audience engagement. • 1M+ daily content transactions – Scaled AT&T’s mobile content store, leveraging AI-driven recommendations for personalized content discovery.
• AI-powered personalization & bundling – Increased repeat purchases by 52% through targeted pricing and bundling strategies.
• Exclusive mobile licensing deals – Secured partnerships, including American Idol, enhancing engagement and digital revenue.
• 30% reduction in customer service costs – Optimized platform usability and AI-driven support automation to improve customer satisfaction.
AOL MusicEditor in Chief
Jan. 2002 - Jan. 2004New York, New York, United StatesLed music content strategy & digital rights acquisition, securing 800+ streaming exclusives and launching one of the first broadband live concert streams.
CMJ New Music Report & Music MarathonSenior Music Editor
Jan. 1994 - Jan. 2002New York, New York, United StatesExpanded CMJ’s industry influence, leading content strategy for a 15,000+ attendee music industry conference, driving partnerships with emerging and established artists.
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