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Work Background
GroupM TürkiyeHead of Digital
Sep. 2024Istanbul, TürkiyeResponsible from all clients of GroupM (including Mindshare, Essencemediacom, Wavemaker, The and Partnership, Openmind and Opendoors) with a focus on Google Ads, Microsoft Bing Ads, paid search and app ad models on social media platforms, app ad models on all platforms and retail media ad models on local and global retail media platforms. Core responsibilities include managing a flawless operation on the specified platforms, team management and team development, automation of the platforms for decreasing manual workforce and increasing effectiveness.
OPENMINDDigital Director (Team Nestlé)
Jan. 2024 - Dec. 2024Istanbul, TürkiyeAs the digital director of the team; • Primary point of contact for Nestlé media team and Nestlé brand teams in terms of digital plans and operational tasks
• Primary point of contact for India GroupM GDS teams for search, social, programmatic and adops operations
• Leading a team of 7 including performance marketing and digital planning executives
• Coworking with agency client teams in terms of creating debrief ppts, quarterly business rewiews and any other tasks that needs strategic direction in terms of digital tasks.
• Has created retail digital media plans for all categories of Nestlé and working close with retail media partners (Amazon, Hepsiburada, Trendyol, Mimeda) and quick commerce partners (YemekSepeti, Getir, etc)
• Day to day tracking of digital KPIs (search hygiene BPIs/ golden rules, programmatic and social KPIs) and responsible for correct adoption of naming convention templates from Claravine.
• Has led the transition period from day 1 including transition, creation and connection of all digital ad accounts
• Coworking with SEO teams from day 1 to implement a holistic search strategy for all categories of Nestlé (all category keyword volumes and websites reviewed and created a single strategy covering both paid search and SEO for each category)
• Planning digital budget based on Nestlé sufficiency KPI metrics (campaign duration, frequency, reach for main platforms and % of digital media budget)
• Tracking and measuring all local media, programmatic and social activity from IAS and ZEFR dashboards
Mindshare TurkeyDigital Director (Team Futurezone)
Feb. 2021 - Dec. 2023Istanbul, TurkeyClient Portfolio: Dyson, Volvo Cars, BP, Castrol, Nike, Yves Rocher, Haribo, Lipton Ice Tea, Kimberly Clark, Upfield (Sana&Becel), Savola (Yudum), Migros, Koton, N11, İddaa, Mars Cinema, Betek Boya (Filli Boya, Dalmaçyalı, Filli Ustam, Nippon Paint, Fawori), English Home, Columbia Outdoor, Teka Ankastre, Roche ilaç, İzocam, Mutlu Makarna, Pidem Restorant, FIBA Retail (M&S, GAP), Pınar Su ve İçecek, Ünlü&co, TEMA, KAÇUV, Koton, Aras Kargo Responsibilities: • Acting as the client lead and primary point of contact for all digital marketing activities
• Leading a team of 6 (performance marketing manager and 5 performance marketing specialists) and coworking with 16 digital planners (5 digital strategy managers and 11 digital planning specialists)
• Coordinating operations of all digital marketing activities
• Managing digital marketing budgets and producing monthly status reports to review internally and with the client
• Responsible for new client acquisition (both B2B and B2C) and cross/up sell to existing clients
• Preparing strategy, audit and competitor analysis reports for potential and existing clients
Digital PartnersDigital Marketing Director
Jan. 2020 - Feb. 2021Istanbul, TurkeyClient Portfolio: Pronet Güvenlik, Sur Yapı İnşaat, Vakıf Katılım Bankası, File Marketler, Meysu, Konfor Mobilya, Uzaynet (Eser Telekom), Rixos Otelleri, İsfanbul, Taç, Hotiç, Doğan Kitap, Mall of İstanbul, Torium AVM, Trump Towers AVM, Merlin Entertainments (Madame Tussauds, Legoland, Sea Life), Adin Otel, Alaiye Otel, Note Beauty, Anne Çocuk Eğitim Vakfı, Aydın Doğan Vakfı, Addresistanbul, The Land of Legends, Raffles Otel, Hizmet İhracatçıları Birliği, DailyDrive Araç Kiralama, Ahanda Kahve, Sanpark Otopark Sistemleri, More Anaokulu, Yamuna Clothes, San İnteraktif Responsibilities: • Acting as the client lead and primary point of contact for all digital marketing activities
• Leading and managing all client projects acting as the primary point of contact
• Leading a team of media planning and performance marketing specialists
• Coordinating operations of all digital marketing activities (Google, Facebook/Instagram, Programmatic (DV360), Yandex, Twitter, TikTok, LinkedIn, Mailru, VKontakte, Criteo, Taboola, Engageya and Reserved Media)
• Managing digital marketing budgets and producing monthly status reports to review internally and with the client
• Responsible for new client acquisition (both B2B and B2C) and cross/up sell to existing clients
• Preparing strategy, audit and competitor analysis reports for potential and existing clients
• Responsible for profit and loss management of the team
Migros Ticaret A.Ş.Digital Marketing Lead
Aug. 2018 - Dec. 2019Istanbul, TurkeyResponsibilities: • Working close with marketing, IT, CRM and other departments in order to meet the needs of digital marketing
• Leading digital marketing team
• Acting as a digital product owner between IT and digital marketing teams
• Leading end to end technical implementation process for all digital marketing channels from scratch for both websites and apps of Migros (including Migros Sanal Market, Macrocenter, Tazedirekt and Migros Hemen)
• Leading the technical implementation process of Branch for tracking app analytics
• Planning and executing monthly and yearly digital marketing budgets in order to achieve maximum ROAS in digital marketing channels
• Planning and leading the activities in Google, Facebook/Instagram, Twitter, App Samurai, retargeting (Criteo & RTB House), affiliate, display and programmatic channels
• Planning co-op digital marketing activities with supplier FMCG brands of Migros (Google Ads, Facebook CPAS, Criteo and RTBHouse) • Planning SEO tasks with SEO agency in order to raise organic traffic of the websites
• Planning and executing on-site and in-app marketing activities inline with UI/UX teams (experience in using Insider)
• Working close with CRM team in order to plan direct marketing activities and gift cheque campaigns
• Taking part in the implementation and data segmentation process of Oracle Blue-Kai DMP
PerformicsBiddable Account Manager (Team Hepsiburada)
Dec. 2016 - Aug. 2018İstanbul, TürkiyeClient: Hepsiburada Responsibilities: • As a dedicated Digital Performance Account Manager for Hepsiburada, working full-time with their in-house performance team at Hepsiburada office
• Optimizing bids, budgets & campaign structures in order to achieve maximum ROI in Google Adwords campaigns
• Optimizing budgets, ad set & audience structures of Facebook DPA campaigns
• Reporting performances of Google Adwords & Facebook DPA campaigns on daily, weekly and monthly basis using Webtrekk, Adjust, Google Analytics and Google Data Studio
• Working closely with Google & Facebook teams in order to implement new strategies to existing campaigns
• Testing the performances of ads, ad groups, ad sets & campaigns and selecting the best performing ones to allocate the budget accordingly
Havas Media TRSenior Digital Account Specialist (Team Reckitt Benckiser)
Aug. 2016 - Nov. 2016İstanbul, TürkiyeClient: Reckitt Benckiser Responsibilities: • Reporting performances of Google and Facebook campaigns on weekly and monthly basis
• Preparing monthly and yearly digital media plans in line with client's KPI's
• Optimizing and implementing new strategies to Google and Facebook campaigns in order to meet client's KPI's
GroupM TürkiyeSEM Account Executive (Team Teknosa)
Sep. 2014 - Aug. 2016İstanbul, TürkiyeClients: Teknosa Responsibilities: • Optimizing keywords, budgets & campaign structures in order to achieve maximum ROAS/leads in adwords campaigns (search, gdn, youtube, shopping & mobile)
• Reporting performances of adwords campaigns on weekly and monthly basis
• Attending weekly meetings on both client and Google side
• Working closely with Google, implementing new strategies for existing campaigns
• Working with Doubleclick and Marin teams on bid strategy and campaign optimization recommendations
• Managing campaigns, staying on budget, estimating monthly costs
• Performing ongoing keyword discovery, expansion and optimization
• Researching and implementing search engine optimization recommendations
Netoloji Yazılım Ltd. Şti.BPM Application Specialist
Jul. 2014 - Aug. 2014İstanbul, TürkiyeResponsibilities: • Modeling, documenting, analyzing and designing business processes using E-Flow
• Giving technical support and workshops for LOGO distributors and companies working with E-Flow.
TURKASSETCollections Specialist
Jul. 2012 - Jun. 2014İstanbul, TürkiyeResponsibilities: • Researching and analyzing accounts prior to initiating debtor contact
• Examining historical data, evaluating past collection efforts
• Maintaining files on all past due accounts
• Contacting customer and establishing reason for past due account situation
• Making arrangements for payments to bring account current and following up to ensure obligation is satisfied.
Turkish Atomic Energy AuthoritySummer Intern
Aug. 2011 - Sep. 2011İstanbul, TürkiyeResponsibilities: • Summer internship on various departments of the institution
IBSATTURKEYTraining Assistant
May. 2011 - Jun. 2012İstanbul, TürkiyeResponsibilities: • Instructing students who are preparing for national / international high school / university entry exams
Karel ElectronicsTranslator
Jan. 2011 - May. 2012İstanbul, TürkiyeResponsibilities: • Translating all the user guides from English to Turkish
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