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Work Background
NeogridChief Marketing Officer, CMO
Jan. 2022 - Dec. 2023São Paulo, BrasilWorked as CMO and C-Level member, leading the transformation of the marketing function with a focus on performance, data, and strategic alignment with sales, product, and technology. Key achievements and results:
• Automated integration between marketing and sales, driving 33% of commercial revenue in Q4/22
• Delivered +35% ROI growth, –20% reduction in CPA, and +20% increase in conversion rates through segmented content and data-driven decision-making
• Repositioned the portfolio with cluster-based differentiation and value-driven messaging for complex B2B sales
• Achieved +45% increase in organic traffic and +30% higher engagement on landing pages
• Cut marketing expenses by 7% via agile reallocation without sacrificing performance
• Structured and led a 30-person team, operating in agile squads with a strong data-oriented culture
• Reported directly to the CEO and CSO ⭐ Direct impact on revenue predictability, positioning marketing as a measurable growth engine.
AonDirector of Marketing and Communications Latin America, Health Solutions
Jan. 2020 - Dec. 2022São Paulo, BrasilLed the restructuring of the Health Solutions marketing function across Latin America, focusing on qualified demand generation, digital transformation, and regional integration. Oversaw strategy, performance, content, and automation, fully aligned with sales goals and pipeline accountability. Key achievements and results:
• Region recognized globally as #1 in demand generation for two consecutive years
• Generated US$ 115 million in pipeline through segmented digital campaigns
• Achieved +25% growth in qualified leads in 6 months via inbound and content strategy
• Implemented a culture of KPIs and OKRs across five countries, boosting clarity and accountability
• Led digital campaigns that produced 400+ MQLs with average engagement of +60%
• Structured and led a regional team of 10, reporting directly to the LatAm VP ⭐ Direct contribution to the modernization of regional marketing and improved commercial predictability through data-driven execution.
Evolutis Consultoria & CoachingFounding Partner
Jan. 2018São Paulo e Região, BrasilEvolutis is a consulting firm specialized in growth, strategic marketing, and leadership for B2B companies in technology, services, SaaS, fintech, edtech, and healthtech sectors. We combine data intelligence, competitive positioning, and human development to drive high performance with sustainable impact. Our role is to be a strategic partner for organizations seeking to grow with greater focus, structure, and measurable results. Highlights of our impact:
• Delivered over 15 strategic projects for companies with revenues ranging from R$50M to R$500M
• Achieved up to +35% ROI improvement and real revenue growth
• Reduced CAC and increased sales predictability through funnel optimization
• Designed and implemented full-funnel strategies including ABM, PLG, inbound, and automation
• Delivered over 700 hours of executive coaching for founders, CMOs, and senior leaders What we deliver in practice:
• Qualified lead generation through inbound, paid media, SEO, and marketing automation
• Clear and differentiated market positioning with brand, ICP, and strategic messaging
• End-to-end marketing and sales funnels with integrated CRM, content, and data
• More productive and scalable teams through a data-driven, performance-focused culture
• More strategic and sustainable leadership through coaching for decision-making, growth, and mental clarity ⭐ We deliver tailored projects for B2B companies seeking to accelerate their evolution through strategic depth, marketing intelligence, and leadership development focused on results.
Algar TechHead of Marketing and Communication
Jan. 2018 - Dec. 2018Uberlândia, Minas GeraisO ChatGPT disse:
Aqui está a versão em inglês da sua experiência na Algar Tech, refinada para o LinkedIn internacional: 📍 Algar Tech — Head of Marketing and Communications
📆 Jan/2018 – Dec/2018 Led the marketing and communications function with a focus on B2B positioning, demand generation, and sales integration in a highly competitive and digitally evolving environment. Key achievements and results:
• Launched an Account-Based Marketing (ABM) strategy targeting key accounts, resulting in a +15% increase in strategic B2B sales
• Increased MQLs by +20% through growth initiatives, ICP redesign, and persona-based segmentation
• Built a fully integrated marketing and sales funnel, combining automation, CRM, and MarTech tools
• Strengthened market positioning and differentiation in target segments, driving higher value perception
• Managed and developed a 9-person team, fostering a data-driven and performance-oriented culture
• Reported directly to the VP of Marketing ⭐ Drove alignment between marketing and sales in long-cycle, complex B2B deals.
OracleDirector of Marketing Latin American, Tech and Analytics Solutions
Jan. 2016 - Dec. 2017São Paulo Area, BrazilLed the regional marketing strategy for Oracle's Technology & Analytics division across Latin America, focusing on demand generation, performance, and alignment with sales and product. Key achievements and results:
• Aligned marketing and sales to increase forecast accuracy and conversion in complex B2B solutions
• Generated +25% more leads, +45% more MQLs, and +20% more revenue through omnichannel campaigns and targeted buyer journeys
• Developed content strategy that drove +50% increase in blog traffic and +35% growth in digital engagement
• Orchestrated 200+ technical sessions at Oracle OpenWorld, generating US$150 million in qualified pipeline
• Managed regional marketing budget and operations, integrating data from multiple channels and business units
• Led a 5-person regional team, reporting to the Oracle LatAm executive board ⭐ Enabled marketing to directly impact pipeline, driving conversion and engagement in high-value, technical sales.
Linx S.A.Sênior Marketing Manager
Jan. 2012 - Dec. 2016São Paulo Area, BrazilLed the marketing function with a focus on B2B demand generation, sales integration, and brand expansion in the retail technology sector. Key achievements and results:
• Built the department structure using CRM, automation, KPIs, and account segmentation
• Drove +150% revenue growth with the generation of 80,000+ qualified leads from B2B retail ICPs
• Unified 22 companies and 40+ solutions under a scalable, cohesive brand architecture
• Created and led the Linx Retail Forum, with 1,500+ attendees/year and 60% conversion to MQLs
• Achieved +30% in brand awareness, +25% in traffic, and +15% in MQLs through targeted digital campaigns
• Managed a 14-person matrix team, reporting directly to the VP of Marketing ⭐ Played a key role in scaling marketing operations and consolidating the brand’s leadership in the retail tech space.
IBMMarketing and Partner Strategy Manager
Jan. 2011 - Dec. 2012São Paulo Area, BrazilIncreased sales by 35% through B2B, B2C and B2B2C co-marketing initiatives
MicrosoftMarketing and Indirect Sales Manager – Small and Medium Companies
Jan. 2006 - Oct. 2010São Paulo e Região, BrasilManaged demand generation and positioning strategies for Microsoft’s corporate solutions in Brazil, with a focus on B2B segments and consultative sales cycles. Key achievements and contributions:
• Executed integrated campaigns targeting strategic B2B verticals
• Developed content and relationship programs tailored to complex sales environments
• Collaborated cross-functionally with product, sales, and partner teams to align channels and funnel
• Supported go-to-market efforts for new corporate offerings
• Participated in regional forums to align with broader Latin American strategy ⭐ Built expertise in corporate marketing and contributed to value-driven customer growth in enterprise markets.
MicrosoftCommercial Service Manager
Mar. 2001 - Nov. 2006São Paulo Area, BrazilAchieved 60% growth in consulting and support services sales
PeopleSoft BrazilSales Coordinator
Jan. 1998 - Dec. 2001São Paulo e Região, BrasilSales Support: Increased pre-sales productivity by 60% through automation and process review.
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