Mac Tools, Division of Stanley Black & Decker, IncChannel Marketing Manager
Jan. 2011 - Jan. 2015Columbus, Ohio Area• Responsible for $80 Million promotional and commercial sales plan, driving gross margin increases while decreasing discounts, while taking market share. • Established monthly promotional items to drive $79M in promotional volume, while increasing margins.
• Negotiated promotional costs with vendors for featured items.
• Sole developer of Tool Fair promotions consisting of 10K line items executing $22M in sales without error, 18% increase vPY
• Collaborated with field sales team to develop all special event promotions generating over $2M in sales.
• Responsible for all commercialization efforts on product launches in the Power Tools and Hardline categories.
• Partnered with supply chain to reduce E&O inventory levels through creative promotional avenues.
• Executed all duties under budget.