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Work Background
Consultant-Partner, Client Strategy
Apiary DigitalConsultant-Partner, Client Strategy
Feb. 2025Project-based client service leader for innovative digital marketing talent collective where experts like myself are rigorously vetted for extensive industry experience
Brand Marketing Executive, Founder
Miss C-Suite ConsultingBrand Marketing Executive, Founder
Oct. 2024Leveraging two decades of strategic and creative marketing innovation to help brands define their why, craft compelling narratives and build meaningful connections with their audiences. Developing holistic approaches to drive impact across industries, with deep knowledge of retail, beauty, personal care, fragrance, home and fashion. Specializing in: Brand Marketing, Engagement Strategies (Social Media + Influencer), Integrated Communications and Public Relations, Brand-Building Creative Leadership, Insights and Analytics. • Brand Marketing: Brand Strategy, Campaign Development, Go-to-Market Planning, Product Launches, Multi-Channel Media and Integrated Marketing Activation, Brand Management • Engagement Strategies: Organic Social Media, Channel Roadmapping and Segmentation, Content Calendars, Community Management, Influencer Program Development, Sampling, Partnership Identification and Vetting • Integrated Communications: PR and Media Relations Strategies, Sampling, Events and Experiences Concept, Editorial Calendar, Media Lists, Integrated Comms Roadmapping, Agency Vetting • Brand-Building Creative Leadership: Brand Positioning, Narrative Development, Brand Voice and Style Guides, Concepting, Content Strategy, Copywriting • Insights & Analytics: Social + Influencer Content / Strategy Auditing, Competitive Patterning, Trend Forecasting, Dashboard Development, Tool Vetting
Associate Vice President, Brand Marketing
Bath & Body WorksAssociate Vice President, Brand Marketing
Apr. 2019 - Oct. 2024United StatesDriving the omni channel Brand Marketing strategy for $8B (and growing) brand. Responsible for leading: • Strategic Brand Marketing and Product Marketing (Digital and Stores) • Organic Social Media Strategy, Analytics and Content Creation • Consumer Public Relations and Media Relations • Launch of Influencer Program • Go-to-Market Campaign Planning + Integration • Experiential Marketing, Events and Activations Leading a team of 21 strategists, channel owners, content creators, analysts, contractors and interns thru transformative omni marketing evolution and reorganization.
Director of Marketing
Bath & Body WorksDirector of Marketing
Feb. 2017 - Apr. 2019
Senior Manager, Marketing Strategy
Bath & Body WorksSenior Manager, Marketing Strategy
Jun. 2013 - Jan. 2017Reynoldsburg, Ohio, United States
Senior Copy Manager
Bath & Body WorksSenior Copy Manager
Oct. 2011 - Jun. 2013
Copy Manager
Bath & Body WorksCopy Manager
May. 2009 - Oct. 2011
Copywriter
Bath & Body WorksCopywriter
Apr. 2008 - May. 2009
Associate Copywriter
Bath & Body WorksAssociate Copywriter
Apr. 2007 - Apr. 2008
Contract Copywriter
Bath & Body WorksContract Copywriter
Sep. 2006 - Apr. 2007Reynoldsburg, Ohio
Freelance Copywriter
Portfolio CreativeFreelance Copywriter
Jul. 2006 - Apr. 2009Clients included: Lane Bryant, Jobe & Associates, DSW & Express Delivering project-based copy and creative for retail, digital and corporate communications — Brand Style Guides, Product Launches, Employee Rewards, PDP and Site Messaging
Editor
The Publishing Group, Ltd.Editor
Jan. 2005 - Jun. 2006• Began as Editorial Intern, writing articles & fact-checking for 3 community magazines • As Editor, managed & directed all editorial content for Changing Lives (health & wellness magazine), as well as Westerville Magazine (community publication) • Hired & managed all freelance writers & interns • Created bi-monthly editorial calendars & wrote articles for more than 5 regional publications • Editor, January 2006–June 2006 • Staff Writer, Summer 2005–Winter 2005 • Editiorial Intern, January 2005–Summer 2005
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