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Work Background
Nedbank and OthersTechnology Advisor and Business Growth / Scale Up Strategist
Apr. 2023Annette has been approached to work on exciting new Technology, Web3, and other Innovation Projects at companies including corporates Like Nedbank and medium sized enterprises. She also mentors and helps early stage tech startups to avoid the typical pitfalls of starting and growing a business as well as connecting them with the right partners, talent and clients.
Flexyforce.comFounder and Investor
Jul. 2018Cape Town Area, South AfricaFlexyforce helps South Africa's leading companies in reducing costs, hiring times and ensuring full compliance when working with contractors and freelancers at scale. The propriety software helps companies organise and pay freelancers and contract workers. It includes digital onboarding, contracting, payment and automated tax submissions for any kind of freelancer [payroll, provisional, sole proprietors and small businesses]. The propriety software helps eliminating paper and email based administration and brings a ton of productivity to any hr, finance or operations teams. As seen on Forbes and many other media outlets - https://www.forbesafrica.com/technology/2020/09/11/nimble-in-the-cloud-the-office-of-the-future/ Book a demo now! https://calendly.com/flexyforce-demo/45mins
DOTNXTCEO
Mar. 2011 - Jan. 2018Johannesburg Area, South AfricaDOTNXT is one of South Africa's first Innovation Management firms, with a mission to enable corporates and businesses of the future! DOTNXT services blue chip corporate clients such as, Computicket, Nedbank, Shoprite Checkers, Vida e caffe, Primedia, Broll Property Group, FutureGrowth, Satrix, RMI and many more with key innovations including the launch of the very exciting www.alphacode.club initiative for RMI. DOTNXT found a new family within a renowned global Innovation Firm. Where some of the team and consultants still work to date. Annette stepped out as founder and CEO and went on to explore new ventures after a successful sale.
Naspers GroupProduct Manager
Jul. 2010 - Jun. 2011Johannesburg Area, South AfricaA short but very important and incredible learning experience working with some of the best minds in online publishing in the country. Here I assisted the Digital Business Manager looking after www.fin24.com, www.miningmx.com & launching the exciting new professional social network for the South African Media, Marketing and Advertising industry - www.squeezeback.com In addition I worked on various research and new business strategies including peer-to-peer lending, personal financial management tools, online share trading platforms and the general investigation of the challenges faced and business model implications that traditional publishing houses are experiencing within the new digital world we live in. Lastly, I also assisted in the set up of all Social Media initiatives moving journalists onto twitter and integrating social media into the existing web and media platforms.
MiWorldCo-Founder
Aug. 2009 - Aug. 2010Johannesburg Area, South AfricaDeveloped and implemented a complete concept and business strategy as well as full digital experience planning bridging the online / offline client experience with the launch of the popular new MiBAR and associated MiWORLD concept. www.mi-world.co.za Taking one of my many crazy ideas and implemented it with LiquidChefs and Martini - www.mi-world.co.za - bridging online and offline social interactions. A concept premature at the time, but invaluable learnings within a start-up environment. At the forefront of technology development and innovation, I learned how to take a concept from thinking to doing and all the implementation challenges that comes with starting a new business, brand and network of loyal followers. I was responsible for concept development, digital experience planning and management of all technology developments including web, mobile and touch screen tables & screens, back end development and all integration, working with various different developers and extremely tight deadlines. My first concept to make Global Headlines spotted on the popular global trend spotting website SpringWise - http://www.springwise.com/food_beverage/miworld/
The Creative CounselApprentice
May. 2009 - Jul. 2009Johannesburg Area, South AfricaAn unbelievable experience of being at the right hand learning from one of the best Entrepreneurs in the marketing industry in South Africa, Ran Neu Ner. A unique opportunity where I assisted and shadowed the CEO of The Creative Counsel in day to day running of the business, to learn about building and running a business, mergers and acquisitions, business processes and operational structures, dealing with clients and deal makings on various levels. Exposure that was probably more valuable than several years of university.
vitaminwaterDigital Launch Specialist for Country Launch
Jan. 2009 - Apr. 2009Cape Town Area, South AfricaI was head hunted to assist with the launch of glaceau vitaminwater in South Africa. My role was to "make friends for the brand" through unconventional direct and digital marketing initiatives, word of mouth networking and networking social events. Working with the team at iKineo, the Head of PR from New York and the local Coca-Cola teams, exposure to Global Go-To-Market strategies and on the ground local execution was invaluable. Experience I could not pay for anywhere else. the exposure to a global strategy that has made headlines across the world, opened up the world of networking and indicated the importance of clear vision, the value of internal marketing and living a brand in every element associated with the company, from sales to distribution. meeting the global pac director of glaceau vitaminwater was truly inspirational and the knowledge and experience derived from working on such a brand and one of a kind influencer strategy is difficult to define.
iKineoAccount Executive
Jan. 2008 - Mar. 2009Cape Town Area, South AfricaiKineo was my first real step into the telecommunications world where I primarily worked on NokNok, MTN's back then mobile social network. My role was strategic project and account management reporting into a group of forward thinking innovators that helped shaped my thinking for the future. Here I worked on: - NokNok MTN's mobile social network
research, product, social network product development & campaign development
- AMDEC & MELROSE ARCH - development of www.melrosearch.co.za and www.amdec.co.za working with Hello Computer (www.hellocomputer.co.za)
- JACK DANIELS – microsite and various email campaign development
- GATEWAY – online loyalty platform development and database management – Imagine Gateway Loyalty Programme. Database Management in combination with 3rd Sun database management company
- PHATSET – an online influencer network initiative where my role was to manage the network, content management, member management and client service management. Brands involved – NOKIA, TOM FORD; etc
QuickOnlineInternship
Jan. 2007 - Jan. 2008City of Cape Town, Western Cape, South Africa• Exposure to all online marketing tools – email campaign management, SEM, Web PR, ORM, facebook, twitter, wordpress, flickr, linkedin, etc. • Updating website content & copy writing using Joomla CMS, Fireworks, Adobe CS3, PhotoshopDreamweaver and basic HTML coding
• Goal Setting and Website Analytics Review - Google Analytics
• Insight into Online/Digital Marketing industry in South Africa.
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