CienaGlobal Marketing Project Manager Consultant
Dec. 2018 - Jul. 2019Hanover, MD•Driving cross-functional alignment with sales, global marketing, social marketing, content marketing, digital marketing, creative agencies, public relations, events, solution marketing, portfolio marketing and marketing operations to implement a unified approach.
• Coordinate with digital team on general web updates, SEO audits and optimization on main corporate website as well as 15+ global translated websites.
• Collaborating with sales and marketing stakeholders to develop program goals, strategy, KPIs and stakeholder comms plans. Ensure metrics and reporting capabilities provide the data needed to understand what’s working and what needs optimization at both a campaign level and account level. • Supporting the strategic development and management of integrated account-based marketing programs including audience identification, customer value prop, go-to-market strategy, creative development, program execution and measurement frameworks.
• Develop and report on insights gathered from monitoring trends across campaigns and performance of each channel, content type and audience and clearly communicate campaign execution, results and insights across various internal groups.