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Work Background
HID GlobalPR Manager, Asia-Pacific
Oct. 2021SingaporeHID powers the trusted identities of the world’s people, places and things. We make it possible for people to transact safely, work productively and travel freely. Our trusted identity solutions give people secure and convenient access to physical and digital places and connect things that can be accurately identified, verified and tracked digitally. I manage all Public Relations activities for HID's six Business Areas in over 12 Asia-Pacific focus countries. I partner with local PR Agencies to create opportunities for interviews, byline articles, commentaries, awards and case studies. I also create pitches for SMEs to share their knowledge. In 2024, I was most proud of an interview we pitched for our Cybersecurity expert on Channel News Asia with over 2.5M followers about messaging scams. https://youtu.be/9p-HU0PKflk?si=EqG1-XOwN7YAgDnT
TeleportInternal Communications Manager
May. 2021 - Sep. 2021Focusing on Internal Communications under the CEO's Office to build the Teleport culture and foster open communications in the group. We are currently present in seven countries - Malaysia, Singapore, Indonesia, Thailand, the Philippines, India, and China.
TeleportBranding & Communications Manager
Oct. 2019 - Apr. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaTeleport is the digital venture and logistics arm of AirAsia. Took a leap of faith and moved from AirAsia’s airline business to our logistics startup to build the Group Branding & Communications team. Think of us as the in-house PR and creative agency serving all seven countries that Teleport is in for internal and external communications, creative deliverables, social media and crisis communications.
AirAsiaPublic Relations Manager
Sep. 2017 - Sep. 2019Sepang, Selangor, MalaysiaDevelop, implement and evaluate the communications strategy for both the Airline (AirAsia Malaysia) and non-airline (Digital business) Marketing campaigns, company milestones and CSR across all our markets in the region, especially in Malaysia & Singapore. Lead a team of vibrant communicators in our day-to-day work of engaging with media, crisis management and media related events.
INTI Education GroupPublic Relations Director
Feb. 2016 - Aug. 2017Subang JayaAs HOD for the PR team, I lead the strategic planning, developing and implementing overall PR communication strategies to strengthen INTI's brand positioning as the preferred Higher Learning Institute locally & internationally. I also lead the Crisis communications and risk management for overall corporate & the six INTI campuses in Malaysia.
Quattro CommunicationsAssociate
Aug. 2014 - Sep. 2015petaling jaya, selangor, malaysiaDevelop and implement strategic communications strategies for clients in aviation, airport management, airline, humanitarian, technology and medical industry such as Airbus, British Airways, Malaysia Airports, World Vision Malaysia, Jordan and Manipal Hospital. Provide day-to-day support to clients for media launches and engagement, interviews, news monitoring and crisis management.
3M MalaysiaAssistant Manager, Corporate Marketing & Public Affairs
Jan. 2014 - Jul. 2014Selangor, Malaysia3M is the innovation company that never stops inventing. Together with my HOD, we led the communications and corporate marketing team to tell the stories behind each 3M product and the solution it promises. We also conduct training for Marketers on PR 101 and how to promote their products through storytelling.
3M Malaysia Sdn BhdSenior Specialist, Corporate Marketing & Public Affairs
May. 2011 - Dec. 2013Selangor, Malaysia
EdelmanExecutive
Jan. 2010 - Apr. 2011Federal Territory of Kuala Lumpur, MalaysiaThis was my first PR agency that I build my consultancy foundation and managed clients such as Samsung, AstraZeneca, Reckitt Benkiser and other MNCs. Edelman was named Agency of the Decade by The Holmes Report in 2011. www.edelman.com
Thinkscape Design GroupAccount Management, Strategic Planning & Corp Comms Executive
Apr. 2009 - Nov. 2009Account servicing & Corporate Comms for Creative Agency focusing in 1) Architecture & Design
2) Brand & Digital Communications
3) Experimental Marketing & Technology
4) Exhibition, Retail & Interior Design
5) Interactive Media & Web
6) 3D Animation & Film
McDonald's CorporationMarketing Officer
Apr. 2008 - Mar. 2009Petaling Jaya, SelangorAssist in overseeing the Family Marketing business of McDonald’s Malaysia. This includes the monthly Happy Meal promotion, Birthday Parties and also Ronald McDonald’s Kids Club (RMKC). My role is to implement and ensure that the promotions are executed efficiently and effectively in over 180 McDonald’s restaurants and also prepare monthly sales updates and reports.
World Vision MalaysiaInternational Programmes / Promotions & Communications Executive
Apr. 2004 - Apr. 2008Marketing & communications role for World Vision Malaysia, a Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice. Seconded to Banda Aceh, Indonesia for 3 months in 2005 as part of the Tsunami Response team supporting the communications effort for the 1 year anniversary post Tsunami.
I-BerhadPR Executive
Mar. 2003 - Feb. 2004Kuala LumpurStarted my first in-house PR role writing press releases, advertorials, ad copies, etc. Assisted in organising product launches, press conferences, road shows, promotions and website content management. I-Berhad is the holding company of i-City. Back then, I-Berhad manufactured IT products and its parent company is Sumurwang Sdn Bhd.
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