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Work Background
Marketing Manager
SoftsiteMarketing Manager
Sep. 2024• B2B Lead Generation: Implement LinkedIn strategies to attract and nurture potential clients. • LinkedIn Account Management: Optimize profiles, create engaging posts, and manage content to boost visibility. • SEO Optimization: Drive organic traffic through on-page and off-page SEO techniques. Website Management: Maintain and update the website to align with marketing goals and enhance user experience. • Content Creation: Design professional templates, pitch decks, and graphics for client presentations and posts. • Analytics & Performance Tracking: Monitor and analyze LinkedIn and website traffic, engagement metrics, and lead conversion rates. • Campaign Strategy: Develop and execute digital marketing campaigns to support lead generation efforts. • Project Management: Coordinate marketing initiatives such as pre and post event steps, creative content production, and marketing email campaigns to ensure timely execution.
Digital Marketing Manager
TIME JOBDigital Marketing Manager
Mar. 2024 - Aug. 2024• Develop and implement digital marketing strategies to drive B2B lead generation • Manage and optimize online campaigns across various channels, including social media, email marketing, and PPC • Conduct market research to identify trends and opportunities in the B2B landscape • Analyze and report on the performance of digital marketing campaigns using analytics tools • Collaborate with sales and product teams to align marketing strategies with business goals • Maintain and update the company's website, ensuring SEO best practices are applied • Create and manage engaging content tailored for the B2B audience • Monitor and optimize the customer journey to enhance user experience and conversion rates • Stay up-to-date with the latest digital marketing trends and technologie
Social Media Marketing Manager
Masters of MarketingSocial Media Marketing Manager
Jan. 2023 - Feb. 2024München, Bayern, Deutschland• Analyze media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly • Manage all the company’s social media accounts (Instagram, TikTok, YouTube, LinkedIn, Pinterest) • Adapted design concepts to different media formats, including web, social media and video • Created UGC Videos and supported the paid ads Content and worked close with the Paid Ads Agency
Junior Online Marketing Manager
WingGuardJunior Online Marketing Manager
Apr. 2022 - Jan. 2023Köln, Nordrhein-Westfalen, Deutschland• Assisted in the development and execution of marketing campaigns across various channels, such as digital, social media, and events. This includes creating and managing content, coordinating and internal communication. • Supervised two Interns, who have been responsible for the social media accounts with strategies, content creation and community management. • Helped building Influencer cooperations and B2B relationships and strategies. • Monitoring and analyzing marketing metrics and key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and strategies. • Assisting in the management of customer databases and implementing CRM strategies to nurture customer relationships and improve customer retention. • Drove & optimized the online marketing and advertising efforts with the primary goal of maximizing return on investment. (Meta, Google Ads, TikTok, Bing, LinkedIn)
Agency Account Manager DACH
GoogleAgency Account Manager DACH
Apr. 2021 - Apr. 2022Lissabon, PortugalMy area of responsibility involves the German-speaking support of marketing and media companies and their Google Ads accounts & strategies. I help companies grow their customer base and improve existing customer satisfaction. In addition, I support advertising agencies in their data analysis and budget allocation and inform them about which Google products best fit their marketing strategy in order to optimize their digital campaigns.
Senior Lead Consultant
tecis Finanzdienstleistungen AGSenior Lead Consultant
Feb. 2019 - Mar. 2021Hannover, Niedersachsen, Deutschland
Trainee
tecis Finanzdienstleistungen AGTrainee
Feb. 2018 - Feb. 2019Hannover, Niedersachsen, Deutschland
Guest Relations Manager
Baron Hotels and Resorts EgyptGuest Relations Manager
Sep. 2017 - Dec. 2017Ägypten
Guest Relations Manager
Steigenberger Hotels and ResortsGuest Relations Manager
May. 2017 - Sep. 2017Ägypten
Guest Relations Manager
Pickalbatros HotelsGuest Relations Manager
Mar. 2017 - May. 2017
Guest Relations
Pickalbatros HotelsGuest Relations
Nov. 2016 - Mar. 2017

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