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Work Background
Off Madison AveCreative Director
Jul. 2020 - Jan. 2025Phoenix, Arizona, United StatesLed strategic creative and design initiatives and integrated campaigns for Kimpton Hotel Palomar, Peet’s Coffee, WD-40, CalAnimals, Arizona Office of Tourism, Arizona Game and Fish Department, Esporta, Maricopa Association of Governments, Desert Financial Credit Union. Led day-to-day creative operations, fostering a strong organizational culture and providing mentorship to a diverse creative and social media team; Drove high-performance standards and helped shape a collaborative, creative, and positive work environment. Key Achievement: Led the creative development and execution of the most successful integrated campaign ever for the Arizona Office of Tourism resulting in $4.4B in revenue generated, 1.7M ad-influenced trips, $448:$1 ROI for every dollar in ad spend, $35:$1 in tax ROI for every dollar in ad spend, 50% average increase in awareness across every target persona, and numerous industry awards.
Arizona State UniversityAdjunct Faculty
Aug. 2017Tempe, AZResponsible for teaching Visual Communication Design V senior studios (GRA 461 ) with an emphasis on guiding capstone research and design projects, and Letterform 1 (GRA 221) with an emphasis on letterform design, construction, proportion and execution.
paul howell : Design, LLCPrincipal & Creative Director
Jul. 2001Phoenix, Arizona, United StatesSpecializing in corporate identity, brand development, graphic design and advertising serving regional, national and international clients and agencies.
Alpern Lehman — a healthcare and pharmaceutical agency Creative Director
Jul. 1999 - Jul. 2001Scottsdale, AZ / Los Angeles, CAResponsible for ensuring creative excellence; mentoring and developing staff; overseeing all creative output for national and international clients in the healthcare and pharmaceutical industries; assisting in new business development and day to day management of the agency.
Arizona State UniversityAdjunct Faculty
Jan. 1998 - Jan. 2001Taught 200 level History of Graphic Design lecture; Taught 400 level senior design studios with emphasis on typography, corporate identity and portfolio development.
Alpern LehmanSenior Art Director
Jul. 1997 - Jul. 1999
Sanft Design, Inc.Senior Designer
Jan. 1995 - Jun. 1997
Sanft Design, Inc.Designer
Jan. 1992 - Jan. 1995
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