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Work Background
WSG BRANDS Sales Agent
Jan. 2025New York, New York, United StatesAgent supporting licensed deals, funding introductions, and brand acquisitions. Assist with category expansion and U.S. market re-entry for legacy and emerging brands. If your brand is exploring licensing opportunities or looking to sell IP or category rights—DM me.
NOURISHED3Acting CMO
Sep. 2023Munich (District), Bavaria, GermanyLeading brand strategy, go-to-market planning, and marketing operations for a high-growth DTC wellness company. • Repositioned brand voice, growth narrative, and investor pitch to support a $650K+ fundraising effort. • Led brand GTM strategy, influencer growth, and affiliate channel expansion for a DTC wellness supplement brand. • Serve as strategic thought partner to the CEO across brand, marketing, and cross-functional operations.
THE ALPHA 1 COLLABORATIVEStrategic Advisor
Jun. 2023 - Mar. 2025
Ethik BrandsHead of Brand & Marketing
May. 2023 - Apr. 2025San Fernando, California, United StatesLed brand strategy, marketing operations, and team development for a sustainable fashion platform during a pivotal growth phase. • Managed a $1.5M+ annual marketing budget across paid media, influencer, retail, and trade activations. • Directed creative and content production for e-commerce, social, and tradeshow experiences, aligning visual identity with sales goals. • Built and led a 10-person team across brand, digital, and creative; partnered with the executive team to drive cross-functional alignment. • Scaled performance marketing and influencer programs, unlocking national growth and launching retail partnerships including Walmart. • Repositioned the company for sustainable category leadership and future exit planning.
WE ARE THE BOARDFounding Member & Strategic Consultant
Mar. 2022Los Angeles, California, United StatesAs a Founding Member of TheBoard—a curated collective of senior executives and creative leaders—I provide high-level strategic advisory to C-suite teams across fashion, wellness, tech, and consumer industries. I specialize in helping brands navigate pivotal moments of growth, transformation, or reinvention through: • Market entry & capital raise strategy • Brand repositioning & narrative alignment • Operational structure & executive team design • On-demand support for GTM execution and investor storytelling I collaborate with top-tier strategists, operators, and creatives to drive clarity, unlock value, and solve complex challenges—fast. Key strengths: Founder Coaching · GTM Strategy · Cross-Functional Alignment · Business Model Transformation · Brand Clarity · Capital Readiness
Ari Technologies Inc.Chief Marketing Officer
Aug. 2021 - May. 2023Los Angeles, CALed brand, marketing, and go-to-market strategy for ARI—a creator commerce platform pioneering peer-to-peer shopping in fashion and beauty. • Shaped brand narrative and investor materials for ARI’s SEED raise, contributing to early-stage funding and product-market fit. • Launched ARI’s universal shop link and insights dashboard, driving a 30% increase in creator engagement and brand visibility. • Developed GTM strategy and secured early fashion/beauty partnerships to validate platform in the emerging creator economy.
CARO ConsultingLead Strategist / CEO
Jul. 2017Los Angeles, CAI partner with CEOs, founders, and leadership teams to drive operational excellence and brand growth across fashion, wellness, tech, consumer goods, creator commerce, and sustainability sectors. Recent highlights include: • Acting COO/CMO and strategic advisor to brands like TOMS, Microsoft, MaxMara, Taubman Group, Outland Denim, and Nourished3. • Oversaw cross-functional team realignment, P&L ownership (>$20M), agency and retail partnership structures with Walmart, Nordstrom, and TJX. • Spearheaded AI integration into systems, marketing, and creative orgs to enable licensing, DTC innovation, and scalable growth. I specialize in bridging strategy with execution—combining operational rigor with creative vision. From team restructures and investor prep to omnichannel GTM, my work helps brands unlock sustainable growth and stay culturally relevant. At CARO, I build what’s next—with intelligence, empathy, and systems that work.
The Taubman CompanyBrand Marketing Strategy Consultant
Apr. 2016 - Nov. 2016Los Angeles, CALed digital brand strategy and marketing for the $500M reimagination of Beverly Center in Los Angeles. • Directed creative, social, and experiential campaigns to elevate brand perception during renovation. • Launched influencer programs, community activations, and digital content to drive visibility and engagement. • Positioned Beverly Center for growth and cultural relevance, contributing to its successful $3.6B acquisition by Simon.
The Recording AcademyCreative Marketing and PR Consultant
Mar. 2010 - Mar. 2015Los Angeles, CAAdvised on brand development and global licensing for the GRAMMY Label, leading creative direction, marketing, and product strategy. • Developed and launched a licensed apparel line from concept to distribution, including creative, sales, and marketing. • Oversaw events, PR, celebrity partnerships, e-commerce, and content production across GRAMMY lifestyle and cause initiatives. • Audited existing brand ventures and led full-scale repositioning of the GRAMMY Label with a global go-to-market strategy.
Caro Marketing (now Caro Consulting)Founder and President
Sep. 2004 - Jul. 2017Los Angeles, New YorkFounded and scaled CARO Marketing from a 1:1 consultancy into a multi-service agency offering e-commerce, PR, art direction, and full-stack brand marketing. • Led growth from boutique fashion clients to national campaigns for Fortune 500s and VC-backed startups. • Built and managed creative and strategic teams, overseeing omnichannel campaigns across fashion, wellness, CPG, and tech. • Repositioned the agency into CARO Consulting—now a high-impact advisory platform supporting founders and operators with fractional CMO leadership and brand transformation.
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