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Work Background
British Consulate General MelbourneInvestment Manager
Jul. 2025Melbourne, Victoria, AustraliaRepresenting the UK Government in driving strategic engagement with Australian capital and FDI investors across Victoria, South Australia, and Tasmania. Leading initiatives to identify and cultivate high-value investment opportunities into the UK, with a focus on institutional investors including superannuation funds and asset managers.
British Embassy TokyoRegional Director, Trade and Investment, North East Asia
Aug. 2019 - Jan. 2025Tokyo, JapanDirected Invest Northern Ireland’s strategy across Japan, South Korea, and Taiwan, positioning the region as a source of new trade, investment, and innovation opportunities. Built and led a high-performing team that delivered tangible outcomes across priority sectors and strengthened Northern Ireland’s global economic profile. Highlights: ➤ Drove significant export growth in agri-food, advanced manufacturing, renewable energy, and digital technology. ➤ Elevated Northern Ireland’s reputation in high-value subsectors including smart cities, cyber security, and clean energy. ➤ Enabled client companies to secure sustainable partnerships, expand market access, and establish long-term international presence. ➤ Forged influential networks across government, academia, and industry to support trade, R&D collaboration, and inward investment. ➤ Introduced innovative engagement models and strengthened client support frameworks, improving impact and performance measurement.
The British Chamber of Commerce ShanghaiLegal Representative
Jun. 2019Shanghai, ChinaSince 2019, I have served as Chair and Legal Representative of the Chamber’s legal entity, working closely with the Treasurer and Executive Committee to ensure financial sustainability and the long-term viability of the organisation.
The British Chamber of Commerce ShanghaiVice Chairman
May. 2016 - May. 2019Shanghai City, ChinaThe British Chamber of Commerce Shanghai is an independent, non-profit organisation with 265 members, supporting UK businesses in East China through advocacy, networking, and trade promotion. From 2014 to 2019, I served as Vice-Chair of the Executive Committee, focusing on membership growth and retention, and representing the Chamber at high-profile events, including engagements with Rt Hon David Cameron, Northern Ireland First Minister Arlene Foster, and Scottish First Minister Nicola Sturgeon.
Holland & SherryRegional Director - Asia
Aug. 2014 - Jul. 2019Shanghai City, ChinaLed operations across Japan, China, Hong Kong, Taiwan, South Korea, and Southeast Asia for a global luxury textile brand. Directed sales, marketing, brand management, and market entry, driving a regional transformation that reversed decline and delivered sustained growth. Highlights: ➤ Implemented a strategic restructuring in the first year, stabilising performance across all markets. ➤ Designed and executed an ambitious sales strategy that delivered significant revenue growth. ➤ Established a legal entity in China and introduced compliant frameworks across key Asian markets. ➤ Built and led high-performing local teams to strengthen the brand’s regional presence. ➤ Expanded and diversified sales channels tailored to each market, securing long-term viability.
Ulster Weavers LtdFar East Business Manager
Dec. 2007 - Jan. 2008Shanghai, ChinaRelocated from the UK to Shanghai to lead the restructuring of the company’s China-based production operations. Oversaw a comprehensive review of processes and introduced reforms across staffing, infrastructure, supply chain management, quality control, and cost efficiency. Highlights: ➤ Transitioned the local office into a fully registered operating entity, strengthening long-term business presence in China. ➤ Relocated operations to a more strategic Shanghai site and built a new leadership and support team. ➤ Established stronger supplier relationships across China through in-person performance reviews. ➤ Introduced improved supply chain procedures to enhance quality and delivery reliability. ➤ Streamlined operational budgets to support sustainable and efficient production.
Ulster Weavers LtdExport Sales Manager
Sep. 2006 - Jul. 2014Shanghai, ChinaLed export market development across Asia-Pacific, the Middle East, and other international regions, delivering sustained growth and expanding strategic market penetration. Traveled extensively to assess and optimise route-to-market strategies, identify new opportunities, and strengthen distribution channels. Highlights: ➤ Transformed a marginal business into a consistently growing export operation. ➤ Achieved strong year-on-year growth through targeted sales and marketing strategies. ➤ Developed bespoke product lines in collaboration with in-market partners, tailored to diverse international customer needs.
Ulster Weavers LtdSales Executive
Sep. 2006 - Dec. 2007Banbridge, UKLed a strategic project to evaluate the revitalisation of Moygashel, the UK’s oldest textile brand. Conducted in-depth market research across the United States, engaging directly with customers to assess business viability and reposition the brand. Stabilised operations and reversed a period of decline, restoring sales growth. In parallel, launched the Ulster Weavers Apparel brand in Asia, securing early market traction and establishing a platform for future expansion.
Expeditors InternationalExport Agent
Jun. 2001 - May. 2002Boston, MA, USASupported global logistics operations, managing the forwarding of commercial goods by air and sea into the Port of Boston. Prepared and processed documentation for US customs clearance to ensure smooth and timely shipments. Built and maintained relationships with clients throughout their logistics operations, ensuring effective communication and service delivery.
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