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Work Background
Coffee and ClothingOwner - Brand Strategist + Producer
Sep. 2018Toronto, Canada AreaAs the owner of Coffee and Clothing, I combine my passion for vintage clothing and brand strategy to create a unique and authentic shopping experience for my customers. Since 2018, I have been specializing in curated second hand clothing from the 1940s to 1970s, including military, American workwear, French and European workwear, Western wear, Americana and more. With over 20 years of experience in the fashion, design, and tech industries, I have developed a keen eye for quality, style, and trends. I have built sourcing contacts with vintage and surplus dealers in Canada, North America, Europe and Asia, and traveled to meet and create relationships. I have also created a knowledge database of fabrics, brands, and styles ranging from the 1900s to 1990s. In addition, I oversee all brand strategy and go-to-market activities, including merchandising, styling, website, video, and social media. Website: https://www.coffeeandclothing.ca
Styling: https://www.coffeeandclothing.ca/pages/lookbooks
Video: https://www.coffeeandclothing.ca/pages/media
Instagram: https://www.instagram.com/coffeeandclothing/ Brick and Mortar store in East Toronto: 841 Gerrard St East Main responsibilities include: Design Strategy, Product Research, Sourcing, Styling, Brand Strategy, Digital Marketing, Store Display, Merchandising, Content and Art Direction.
VentureWebCreative Services Manager (Design) - Strategy and Recruitment
Mar. 2018 - Jun. 2020Toronto, Canada AreaGlobal Creative Services Consultant supporting VentureWeb's external Agency clients with UX/UI/Design and Digital Marketing/Content specialists as well as developing an internal talent pool for Agency Clients. Client List: Accenture Interactive, MXM, Fjord, Publicis Sapient, Thomas Reuters, Microsoft, EY, Capita Recruiting + Management (Freelance, Perm and Temp to Perm) - Lead creative briefs with client and internal CD's, Creative Managers, Directors and account leads to assess talent needs
- Identify and grow design network within Accenture Digital, Fjord, EY, Thomas Reuters and others
- Foster positive relationships with clients as the primary point of contact for design consultants and staffing
- Manage and maintain freelance excel document and build talent pipelines based on location and teams
- Recruit, track and manage a talent database; proactively builds on a pre-existing network of contacts, managing freelance and contract worker relationships.
- Prepare documentation (NDA’s, vendor setup, MSA etc) and paperwork for all freelance hires. - Manage all resourcing for internal Creative department based on inputs from design teams and taking into account upcoming customer projects, briefs, RFI's and new business.
- Evaluate and recommend best designers for incoming projects based on availability and skill sets.
- Work to resolve any issues regarding under or over allocations of current staff members and manage communication around shifting priorities/resources with key stakeholders.
- Work with Business Development teams to generate new business and track leads
- Own knowledge of overall client business objectives, and how the open opportunities fits into their overall objective.
Workspend Inc.Quest Media - Sr. Account Manager - UX, App Dev, Web Dev + Tech
Oct. 2014 - Dec. 2020United States- Lead Account Management and Strategy consultant for the Professional services and Managed Services departments
- Write SOW's and respond to RFP's
- Develop Marketing and Social Media tactics to attract top talent and new clients
- Pursue business opportunities that reflect Quest's strengths.
- Collaborate with clients and cross-functional teams to align business needs with solutions.
- Seek opportunities and relationships that leverage our problem-solving capabilities.
- Identify and grow network within Matrix client accounts
- Foster positive relationships with clients as the primary point of contact for IT consultants and staffing
- Grow client teams from small staffed short term projects into long-term revolving teams
- Work with Business Development teams to generate new business and track leads
- Prepare account plans, pipeline candidate reports, and opportunity briefs
- Assists in developing design solutions for clients
- Advocate for client and account team objectives
- Own knowledge of overall client business objectives, and how the open opportunities fits into their overall objective.
- Bring continuity to the sales, account and program management process
- Address customer issues with speed and efficiency
- Provides account-level communication and overall governance
- Track and communicate account-level risks and opportunities
RPMWEST, INCBrand Strategy and Product Development
May. 2013 - Jun. 2015San Francisco- Successfully managed 3 Kickstarter campaigns producing over 100k in sales
- Developed products to go to market, research trends, created designs.
- Brand Strategy: Developed our brand philosophy and content strategy
- Approved Designs, Packaging, Web content and Email content
- Marketing: Mapped out our go to market plan for 2013 and 2014.
- Sourcing: recruited photographers, designers, developers, models, PM's for various projects
- PR: Reached out and developed Relationships with Bloggers and Media such as; Hype beast, SF Chronicle, The Wanderlister, An Affordable Wardrobe etc...
- Content: Developed Photography, blog posts, contests and copy for various projects.
AquentSr. Account Manager (Retail Design) - Design, UX, Web and App Dev
May. 2012 - Jul. 2014San Francisco Bay Area- Full Desk Account Manager responsible for retail accounts in the San Francisco and New York Markets
- Develop Marketing and Social Media tactics to attract top talent and new clients
- Anticipate industry trends and develop pipelines to support customer needs and upcoming projects
- Meet hiring managers qualify their needs and develop job descriptions and recruitment programs
- Develop relationships with VMS managers as well as internal managers to ensure HR compliance.
- Responsible for growing my personal FTE’s from 0 to over 40 in 2+ years.
- 1 of 22 Employees in the company to achieve Aquent Elite status (GP of over $500k ) in my first full year
- Perform face to face check ins with clients and resources onsite to ensure quality of work
- Managed and worked more than 20+ open staffing requisitions weekly
Urban OutfittersStore Manager and Visual Merchandiser
May. 2006 - Apr. 2012San Francisco Bay Area- Worked my way up from Sales Associate to Store Manager - Ran the Company’s #1 Men’s Department while in San Francisco
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