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Work Background
Nebula (by Okra)Product and Brand Design Lead
Sep. 2024• Partnered closely with engineering to define the service architecture and user experience for Nebula’s cloud platform, shipping the MVP in under a year. • Designed and launched core IaaS products including NebCompute and NebStore, with a developer-first console experience. • Led design for the Nebula Console, focusing on performance, clarity, and usability for technical users. • Collaborated on the creation and rollout of the Nebula brand, delivering a visual identity aligned with the product’s technical ambition and market positioning.
OkraProduct and Brand Design Lead
Sep. 2022• Brought in to set the design team up for scale, establishing design foundations and scalable systems across the entire product ecosystem. • Led the redesign of Okra’s core products, including the B2C data and payments widget and the Developer Dashboard, enhancing usability and adoption. • Implemented a comprehensive design system to unify UI components, behaviours, and brand expression across internal and external tools. • Directed the redesign of the Okra brand, aligning the visual identity with the company’s vision and market positioning.
Fraction Technologies IncProduct Design Lead / Founding Designer
Mar. 2021 - Sep. 2022Cape Town, Western Cape, South Africa• Joined as the first designer and core member of the founding team, shaping the product from concept to MVP launch in close partnership with the CEO and engineers. • Designed and delivered the end-to-end user experience, balancing functionality and delight to create a SaaS web application • Built foundational design workflows and processes to support rapid iteration and cross-functional collaboration in an early-stage startup environment. • Contributed to defining product strategy and roadmap, translating early-stage user needs into a clear and intuitive product experience.
FoolproofProduct Design Lead
Aug. 2020 - Feb. 2021United Kingdom• Joined the core team responsible for redesigning Nedbank’s commercial website, helping drive early project momentum and aligning cross-functional stakeholders. • Led design for high-impact credit and lending journeys, including a suite of financial calculators and a credit card selection tool. Focused on usability, clarity, and conversion. • Planned and facilitated user research initiatives to validate key design decisions and inform iterative improvements across core journeys. • Played a central role in implementing the new Nedbank brand into the digital design system, guiding decisions on colour, interaction behaviour, and visual consistency at scale.
JUMO.WORLDProduct Design Lead / Manager
Feb. 2017 - Jul. 2020Cape Town Area, South Africa• Scaled the product design function as a core vertical within the design team, setting the vision and foundations for long-term growth. • Defined and implemented a cross-platform design system adopted across internal tools and customer-facing products, improving design efficiency and consistency. • Developed end-to-end design processes, collaborating closely with engineering and product to deliver high-impact internal microservice interfaces. • Led the design of a Partner Portal, enabling strategic partners to manage financial products and gain operational visibility at scale. • Delivered a B2C micro-lending app for Asian markets, supporting JUMO’s international expansion with a user-centric mobile experience.
WWCLead UX / UI Designer
Mar. 2015 - Jan. 2017Cape Town• Delivered web and mobile digital experiences across e-commerce, commercial websites, and campaign activations for high-profile clients including Hyundai, iStore, CliffCentral, and Independent Media. • Designed end-to-end user journeys for product launches, digital campaigns, and content platforms, balancing client goals with user needs. • Collaborated cross-functionally with developers, strategists, and account managers to ensure design quality from concept to launch. • Contributed to the agency’s design reputation by consistently delivering polished, user-focused digital solutions across diverse industries
Proximity WorldwideSnr Digital Art Director
May. 2011 - Dec. 2011Dubai, United Arab Emirates
Blue Barracuda (acquired by Draftfcb)Head of Digital Design
Oct. 2007 - May. 2011London, United Kingdom
Blue BarracudaSnr Digital Art Director
Oct. 2006 - Jul. 2008
twentysix LondonDigital Designer
Jul. 2005 - Oct. 2006London, United KingdomTwentysix is a full service digital marketing agency based in London and Leeds. At my time at Twentysix I was responsible for conceptualising and executing digital service solutions across multiple accounts including the British Royal Navy and Marines.
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