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Work Background
ConverciMarketing Specialist
Oct. 2019Dubai, United Arab EmiratesWorking with Amazon and online sellers and service providers is what keeps my creative and strategy juices flowing. Using the combined marketing power of Facebook Ads, Marketing Funnels, and Chatbots, I help generate leads, increase conversion and revenue, and maximize their lifetime value, thus establishing a strong brand.
MarrybrownMarketing Graphic Designer
May. 2017Dubai, United Arab EmiratesDevelop strategic creative direction and tactical visual campaigns based on the over-all thrust of the marketing plan. Redevelopment of the brand website using content management systems; and incorporation of other digital touchpoint to improve customer journey. Continuously developing and training the brand messenger marketing chatbot, in close integration with online ordering platforms and paid social media advertisements. Create contents for all marketing channels both digital (social media and other web platforms) and traditional (outdoor, indoor, print media and the likes). Plan, execute and review quarterly and monthly communicative visual assets for promotions and product launches. Punch through new market niche using modern and advanced marketing tools and sales funnels.
Papparoti UAEMarketing Executive
Nov. 2015 - Mar. 2017Abu Dhabi, United Arab EmiratesATL, TTL and BTL campaigns planning, development and implementation. Graphic design, concept development down to production of all marketing collaterals, digital assets, online and social media presence. Website design with brand/ product ecommerce platform using CMS. Interconnectivity to thirdparty online ordering and delivery services. Monitored ongoing campaign spending against the budget, keeping accurate records and creating reports. Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. Member of the core group in the production of ongoing competitor analysis and reporting, with particular reference to pricing, customer profiling, presentation and promotion. Styling and product photography.
Saleh Bin Lahej Group - Hospitality DivisionGraphic Artist
Jun. 2011 - Nov. 2015Creative for eight (8) international F&B brands in the Middle East
(Chili's, Romano's Macaroni Grill, El Chico, etc.).
Strategic and Tactical Campaign Planning and Implementation
Brand Guardian.
Technical Specifications and Production
Quality Assurance
Resource and Project Management
Direct Marketing and Social Media
AiM Printing & PublishingPublications Designer
Feb. 2009 - Apr. 2011Abu DhabiVisual communication development and production.
Marketing and outsourcing.
Business to business and business to client operation.
Client support.
Department of Science and TechnologyPackaging Designer
Apr. 2007 - Jan. 2009San Fernando, La UnionBranding, packaging and marketing strategy consultant.
Research and development. Product photography.
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