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Work Background
Pocket FMJunior Writer
Nov. 2023Key Responsibilities:
● Story Development: Conceptualized overarching story arcs, plotlines, and character progression, determining key themes, settings, and tone for the series.
● Scriptwriting: Crafted dialogue, narration, and audio cues, utilizing descriptive language and sound design to convey story elements, emotions, and settings without visual aid.
● Character Development: Designed compelling characters with rich backstories, motivations, and personalities, brought to life through voice acting and sound design.
● Pacing and Structure: Managed the unique rhythm of audio series, ensuring precise timing of dialogue, pauses, and sound effects to maintain listener engagement and enhance emotional beats.
● Collaboration: Worked closely with producers, directors, voice actors, and sound designers, adapting scripts based on feedback to ensure smooth translation to the audio format.
● Sound Cues and Design: Integrated sound directions and collaborated with sound designers to enhance storytelling through environmental sounds, music, and effects.
● Episode Structure: Balanced self-contained episode narratives with a broader story arc, employing cliffhangers and resolutions to maintain series momentum.
Rock The AgencyCopywriter
Oct. 2022 - Jan. 2023Write and edit content for a variety of projects, mainly with Starbucks Latin America, working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messages.
TV AztecaLine Producer
Oct. 2021 - Feb. 2022Quintana Roo, MexicoCoordination and comprehensive logistics of Production of the Travel Show "Cool Cool Ka'an".
Radio Factor 96.1Content Creator
Mar. 2020 - Dec. 2024San Luis Potosí, MexicoCreate and host cultural and wellness content, aligning with audience interests and generating increased listener engagement within the news program.
Collaborating with editorial teams to create branded content that resonated with diverse audiences.
TV AztecaLine Producer
Oct. 2018 - Apr. 2019MexicoCoordination and comprehensive logistics of Production of the Music Show “Mugo Live”.
Grupo SalinasEvent Producer
Oct. 2018 - Oct. 2018Mexico“Essay Contest Award Ceremony”, organized by Grupo Salinas at Caricature Museum in Mexico City.
Gato EstudioProducer
Feb. 2018 - Feb. 2018MexicoAd spot for social networks and television for the “Samsung Pay Campaign”. Samsung / MTV.
Gato EstudioProducer
Feb. 2018 - Feb. 2018MexicoAd spot for the Cannes Lions International Festival of Creativity, “Parrilleros de Ventana Bimbo”. Bimbo / Vector B Agency.
Banco AztecaEvent Producer
Oct. 2017 - Oct. 2017MexicoBanco Azteca XV Anniversary Celebration Event at Elektra Corporate and Campo Marte, in Mexico City.
ElektraEvent Producer
Sep. 2017 - Sep. 2017Mexico“Elektra International Annual Convention, RACO” at WTC Mexico City.
Pulp FilmsProducer, Writer, Copywriter, Director
Mar. 2017MexicoAs a producer, I manage projects from inception to completion, coordinating all aspects of production to ensure timelines, budgets, and resources are effectively managed. This includes creating and managing budgets, securing financing, and scheduling production to meet financial and time constraints. I assemble and lead production teams, including writers, directors, editors, and crew, ensuring seamless collaboration and serving as the main liaison between the agency and the client to ensure their vision is realized. I oversee the final output of projects, ensuring they meet both creative and technical standards. I also contribute to concept development, creating original ideas and scripts for campaigns, films, and productions. In an advertising context, I craft engaging copy for marketing materials such as taglines, product descriptions, web content, and social media posts, ensuring all written content aligns with the brand's voice and strategic goals. My role involves solving creative problems and collaborating with designers, art directors, and other creatives to ensure the messaging is integrated well with visuals. Additionally, I sometimes take on the role of director, where I guide actors, work closely with cinematographers, and oversee the post-production process to bring the project’s creative vision to life. Throughout my journey in PF&M, I have worked with brands such as Zurich Insurance, DHL, ESPN, Spartan Race, Milenio, and Palmolive, among others. I have also served as Executive Producer and Line Producer for both short and feature films, such as Together 'Til The End.
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