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Work Background
Imagine ReevolutionBoard Member
Oct. 2024Melbourne, Victoria, AustraliaOn a quest to banish childhood poverty for good and supercharge young people to unleash their awesomeness! Currently based in Eltham Melbourne but have global aspirations.
Buzzwear FeelsFounder
Mar. 2024Melbourne, Victoria, Australia
BK Marketing Pty LtdQueen Bee
Mar. 2019Melbourne, AustraliaBees Knees Digital Marketing & Design are an Australian based team of digital and design specialists committed to client success. We offer businesses looking to outsource their marketing, practical, effective, tailored and relevant digital marketing solutions. We take the time to understand your business goals and challenges, then craft and implement a tailored digital marketing strategy. The Bees Knees Digital Marketing and Design team is a seamless extension of your team. Think of us as your inspired and creative inhouse marketing team delivering successful outcomes without the employee costs and HR hassles. We create a hive of activity for your business. Our busy bees are hardworking and committed to producing a rich honey of rewards. We get a buzz from ensuring your business is the Bees Knees. Let us do what we do best, supporting you to do what you do best.
The Travel Specialists by Four Corners TravelMarketing Manager
Aug. 2016 - Mar. 2019Armadale, Victoria, AustraliaThe Travel Specialists have a reputation for delivering premium and unique travel experiences to Africa, India, Croatia, South America and Antarctica in both the retail and wholesale markets. The role of Marketing Manager had a strong digital focus and included the following highlights: - Project managing website redevelopment - Ongoing content and SEO management including content maintenance and SEO optimisation for over 500 products across five destinations. - Created and implemented social media strategy plan, creating, scheduling and monitoring content with a key focus on engagement. - Implemented integrated marketing and communication campaigns promoting the five specialist destinations. - 50th Anniversary campaign strategy and implementation of B2B and B2C campaigns. From concept planning to implementation which included creating, sourcing and promoting exclusive product across the five specialist destinations as well as event planning and management. - Collaborating with inhouse Graphic Designer to establish new look 50th Anniversary Special Edition brochures for each specialist destination, re-positioning brand in the premium marketplace. - Regular and relevant B2C and B2B communication pieces via EDM campaigns showcasing all five specialist destinations. - Monitor, review, adjust and report on marketing strategy activity and milestones via comprehensive monthly reporting system.
HABITAT HQMarketing and Business Development Manager
Mar. 2012 - Apr. 2013St KildaHabitat HQ, an award-winning backpacker and budget accommodation property in St Kilda, Melbourne. This was a one-year contract role and significant achievements in the role included: - 2012 Australian Tourism Award - Silver
- 2012 Victorian Tourism Awards Best Backpackers Accommodation (Hall of Fame)
- 2012 City of Port Phillip Tourism Business Excellence Awards - 2012 Golden Backpacks Award for Favourite Backpack Accommodation Provider in Victoria
- Create and implement low season initiative resulting in occupancy increase of 1001 room nights
CHIME BUSINESS MARKETINGBusiness Consultant
Jun. 2009 - Aug. 2016Melbourne, AustraliaChime Business Marketing was a consultancy that I created to help get small businesses off the ground. Whether they were new businesses or businesses reinvented, Chime provided the marketing support service as their business needs changed and growth occurred. Some of the career highlights achieved during this period on behalf of clients included: - Turnover increase during 4 year period (2012/2013 – 2016/2017) of 72% via creating and implementing comprehensive sales and marketing SMART plans with a strong business development focus, establishing, monitoring and adjusting forecasting and revenue targets. - Achieving daily, weekly, monthly sales records and exceeding club membership targets and annual sales figures achieved via creating and implementing comprehensive marketing strategy encompassing traditional and digital platforms. - Establishing digital presence and driving digital growth via active management and implementation of web, SEO-SEM, EDM, Social Media and remarketing campaigns. Achieving keyword placement from position 100+ to top 10. - Doubling customer enquiries via website within the first 12 months. Tripling customer engagement via social media platforms.
Castaways Resort AucklandDirector Sales and Marketing, Shareholder
Aug. 2005 - Jun. 2008Auckland, New Zealand
SHERATON AUCKLAND HOTELBusiness Development Manager, Corporate Events
Jul. 2002 - Jul. 2004
SHERATON AUCKLAND HOTELMarketing Co-ordinator
Jan. 2002 - Jul. 2002
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