Strategic, creative, and people-focused marketing leader with 20+ years of experience across hospitality, tourism, retail, and events. Known for transforming brands through compelling storytelling, high-performing digital campaigns, and community-driven partnerships. Skilled at managing multi-venue portfolios and leading cross-functional teams to deliver results across brand, revenue, and guest experience.
Founder + Brand Strategist - 2019 - present
BK Marketing, Melbourne, Australia
HIGHLIGHTS
Lead a boutique marketing agency specialising in hospitality and lifestyle marketing across Australia and New Zealand.
Deliver integrated marketing strategies for boutique hotels, restaurants, and tourism operators.
Led multiple brand launches and pre-opening campaigns, including content production, digital strategy, PR, and on-site activations.
Developed scalable marketing frameworks for multi-property businesses, balancing local storytelling with consistent brand voice.
Built and lead a cross-disciplinary team across design, digital, social, and PR functions.
Host and produce The Buzz with Karyn Harte podcast (36K+ downloads), showcasing founder stories and inspirational insights.More...