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Work Background
Jack Morton WorldwideSenior Project Manager
Sep. 2021 - Jul. 2023As a proactive leader and Sr. project maestro, I orchestrated transformative projects for General Motors, seamlessly guiding them from the initial concept to final execution with precision and passion. My leadership ensured that every note and beat was perfectly aligned, creating a symphony of success. Key Responsibilities: - Stakeholder Harmony: Cultivated strong stakeholder relationships, harmonizing resources and support to ensure every project resonated with client goals.
- Creative Problem-Solving: Embraced challenges as opportunities, collaborating with cross-functional teams to innovate and maintain project momentum.
- Client Crescendo: Delivered top-tier results and exceptional client satisfaction through meticulous quality checks and continuous engagement, ensuring every project hit the high notes. Clients:
General Motors & BrightDrop: Drove high-impact projects that aligned with their strategic visions and inspired innovative outcomes. By fostering an environment of creativity and collaboration, I ensured our team consistently delivered exceptional results that exceeded client expectations and set new standards of excellence.
HavasBrand Activation Manager
Sep. 2020 - Sep. 2021In my role I was a brand catalyst, I orchestrated dynamic stakeholder meetings, transforming communication into a powerful tool for collaboration and alignment throughout the project lifecycle. My mission: to harmonize efforts and amplify the impact of our initiatives through events and in-person experiences. Key Responsibilities:
- Strategic Alchemist: Formulated and executed innovative brand activation strategies for Beam Suntory, turning creative concepts into market triumphs.
- Relationship Architect: Built and fortified client and partner relationships, transforming connections into strategic alliances that optimized resource allocation and drove measurable ROI. Clients:
Beam Suntory: Elevated the brand’s market presence through visionary strategies that resonated with audiences. Achievements:
- Data-Driven Dynamo: Leveraged data analytics to achieve a 52% increase in brand outreach, transforming insights into actionable strategies that propelled the brand forward.
GMR MarketingSenior Field Marketing Manager
Jan. 2020 - Sep. 2020In my role, I successfully oversaw more than 100 in-field activations in Richmond, utilizing my expertise in on-the-ground marketing within the highly regulated tobacco industry to achieve maximum impact and engagement. My efforts ensured compliance while delivering compelling brand experiences. Key Responsibilities:
- Regulatory Navigator: Expertly managed brand activation campaigns within the constraints of tobacco industry regulations, balancing creative marketing strategies with strict compliance requirements.
- Brand Strategist: Played a pivotal role in enhancing brand identity and market positioning through strategic brand development initiatives. I identified key opportunities for growth and differentiation, implementing initiatives that bolstered our brand's market presence. Client:
Altria: Spearheaded impactful marketing efforts, reinforcing Altria's position in a competitive and regulated market. Achievements:
Campaign Innovator: Drove brand activation campaigns that elevated marketing efforts, delivering measurable results while adhering to industry regulations. By seamlessly navigating the complexities of the regulated tobacco sector, I ensured that our marketing initiatives were not only effective but also compliant, strengthening our brand's reputation and influence in the market.
DriveShopUSAAccount and Brand Manager
Feb. 2012 - May. 2017As an Account and Brand Manager at DriveShopUSA, I took the wheel in steering creative marketing initiatives and orchestrating dynamic brand strategies for luxury automotive brands, including Fiat, Chrysler, Jeep, Ram, Dodge, Maserati, and Volvo. Key Responsibilities:
- Innovative Campaigns: Designed and executed groundbreaking marketing initiatives, skillfully managing budgets to deliver exceptional results while consistently staying within or below projected costs.
- Strategic Budget Management: Applied a strategic approach to budget management, ensuring maximum impact and efficient resource allocation that drove impressive campaign outcomes.
- Brand Harmony: Collaborated with cross-functional teams to align brand messaging and uphold brand integrity across multiple channels and touchpoints, creating a cohesive and compelling brand presence.
- Agency and Partner Relations: Cultivated and managed relationships with external agencies and partners, leveraging these connections to enhance promotional and sponsorship activities. Clients:
Fiat, Chrysler, Jeep, Ram, Dodge, Maserati, Volvo: Elevated brand visibility and lead generation through high-impact brand activation campaigns and prestigious national events. Achievements:
Luxury Brand Amplifier: Increased brand awareness and lead generation, driving engagement and resonance with target audiences through meticulously crafted campaigns. My role was defined by a commitment to creativity and strategic excellence, ensuring that each initiative not only met but exceeded our ambitious goals and elevated our clients' brand presence.
FreelanceExecutive Producer/Sr Account Manager/Director
Mar. 2010With 14 years of experience in management and marketing, I specialize in transforming brand narratives across industries like spirits, transportation, hospitality, pharmaceuticals, healthcare, automotive, gaming, and financial services. I've collaborated with high-profile clients, including Hampton University, MillerCoors, GE Health, ViiV Healthcare, Prudential, Riot Games, and Pfizer, to drive brand growth and visibility. I excel at defining KPIs for brand activation campaigns—digital, traditional, and experiential—and managing them for maximum impact. My proficiency with platforms like HubSpot and Salesforce enables me to execute projects with precision. Key Achievements:
- Innovative Campaigns: Led impactful campaigns addressing implicit bias in healthcare, reaching hundreds of healthcare professionals and fostering industry dialogue.
- Market Expansion: Identified new markets and opportunities, providing strategic insights for decision-makers.
- Creative Leadership: Crafted tailored creative collateral to enhance brand visibility and resonate with target audiences. Leadership and Management:
I thrive on developing partnerships and sponsorships that align with brand objectives. With expertise in budget management, I allocate resources ranging from $100K to $4M to drive impactful marketing initiatives. I am dedicated to recruiting and developing top talent, fostering teams that excel in innovation and collaboration. My passion for bringing brands to life extends to orchestrating events—virtual, hybrid, and in-person—at prestigious venues, including promotions and tradeshows. Clients: GE Health, ViiV Healthcare, Prudential, TCI, Pfizer, Marriott, Capital One, Novartis, Exact Sciences, Hampton University, Diaego, Bold Rock Hard Cider, Beam Suntory, MillerCoors, IQOS/Marlboro, Amtrak, HDPT, Riot Games
Clarion HotelSales and Marketing Coordinator/Executive Assistant
Feb. 2009 - Feb. 2012In my role as Sales and Marketing Coordinator/Executive Assistant at Clarion Hotel, I effectively balanced administrative responsibilities with strategic sales and marketing initiatives to drive business growth. Key Responsibilities:
- Strategic Event Planning: Spearheaded detailed event planning and execution, ensuring each event was flawlessly orchestrated and exceeded client expectations.
- Budget Management: Created and managed budgets, optimizing resource allocation to maximize profitability and efficiency.
- Sales and Marketing Strategies: Developed and implemented targeted sales and marketing strategies, contributing to a remarkable 30% increase in revenue.
- BEO Creation: Expertly crafted Banquet Event Orders (BEOs) to ensure seamless communication and execution of events.
- Executive Support: Skillfully managed the director’s schedule, travel, and expenses, enhancing operational efficiency and productivity. Through a combination of strategic insight and meticulous attention to detail, I played a key role in elevating the hotel's market presence and driving tangible business results.
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