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Work Background
StrawberrySocial Media Coordinator
Feb. 2025Stockholm, Stockholm County, Sweden
Systembolaget ABSocial Media Manager – Visual Design and Motion Content
Apr. 2024 - Jan. 2025Stockholm, Stockholm County, SwedenIn April 2024, my role evolved to include a broader responsibility for overseeing and developing Systembolaget’s organic social media strategy, content production, and format innovation. Key responsibilities and achievements:
🔸 Content Oversight and Production: Managed and produced social media posts, including graphic design and video content, ensuring alignment with brand guidelines and audience expectations.
🔸 Editorial Leadership: Took ownership of editorial formats and organic content production, creating a consistent and engaging presence across channels.
🔸 Channel Handbook Development: Designed and maintained a comprehensive channel handbook, outlining best practices, visual guidelines, and tone of voice for all social platforms.
🔸 Format Innovation: Developed a format library featuring recurring themes, concepts, and structured formats for one-off posts and memes to enhance creativity and efficiency.
🔸 Cross-Channel Motion Content: Led the development and implementation of motion-based formats across all social platforms, ensuring consistency and high-quality output.
🔸 Brand Portal Updates: Regularly updated the internal brand portal with current social media guidelines and resources, ensuring all teams had access to up-to-date materials.
🔸 YouTube Relaunch Exploration: Spearheaded the exploration and planning for a YouTube relaunch, focusing on innovative uses of video content and channel growth strategies. This expanded role underscores my ability to combine creative production with strategic development, ensuring that Systembolaget’s social media channels remain engaging, consistent, and aligned with the brand’s mission and values.
Systembolaget ABSocial Media Manager
Apr. 2022 - Apr. 2024Stockholm, Stockholm County, SwedenResponsible for planning, editing, and publishing content across Systembolaget’s social media channels (Instagram, Facebook, LinkedIn), with a focus on strategy, engagement, and digital communication innovation. Contact for paid social media campaigns. Achievements:
🔹 Developed and implemented a completely new strategy for Instagram, Facebook, and LinkedIn, prioritizing engagement, reach, and audience-specific content. Seeing a huge increase in engagement and followers over time.
🔹 Revamped content packaging with storytelling, colleague-generated content (UGC), and a diverse, channel-specific approach to increase brand resonance.
🔹 Introduced a new design strategy and visual lookbook, giving the brand a refreshed and cohesive identity across platforms.
🔹 Initiated video content production for social media, resulting in 1–2 weekly videos, where none previously existed.
🔹 Launched Instagram Reels and set the foundation for YouTube, with plans to fully activate the channel. Responsibilities:
🔹Ownership of content strategy, production, and publishing for earned media across Instagram, Facebook, and LinkedIn.
🔹 Coordination and execution of social media campaigns, ensuring alignment with overarching objectives.
🔹 Strategy development, analysis, and community management to foster stronger audience engagement.
🔹 Training colleagues in social media best practices through workshops, guidelines, and hands-on support.
🔹 Overseeing all aspects of social media content, including copywriting, graphic design, video production, and photography.
🔹 Managing and producing Instagram Live sessions, ensuring quality and alignment with the brand.
🔹 Exploring innovative opportunities for digital communication and enhancing brand awareness.
🔹 Syncing with community managers to ensure consistent messaging and strategy execution.
🔹 Hands-on contributor as a creative when needed.
🔹 Driving analysis and reporting to evaluate performance and inform future strategies.
Bon MagazineAssociate Editor
Sep. 2019 - Mar. 2022Stockholm, SwedenWorked as an Associate Editor with a primary focus on bon.se, contributing to both Swedish and English content. Key responsibilities:
✍️ Writing and editing articles for bon.se, focusing on music and fashion (Swedish).
✍️ Editing and managing social media posts for Bon’s Instagram account (English).
✍️ Generating content ideas and collaborating with freelancers to produce high-quality editorial pieces.
✍️ Acting as project manager for editorial campaigns, overseeing planning and execution.
Studio BonSocial Media Specialist and Digital Editor
Mar. 2019 - Apr. 2022Stockholm, SverigeResponsible for planning digital content, creating social media strategies, and executing content production for both in-house projects (Bon Magazine, Studio Bon Instagram) and clients. Delivered successful campaigns and strategies for brands like Nordiska Kompaniet, H&M, and ICA. Key clients and projects:
🔑 Nordiska Kompaniet: Full-time editor, social media specialist, and project coordinator.
🔑 Stockholm Fashion Week: Strategy, format development, and content production.
🔑 Zalando: Strategic insights for digital projects.
🔑 M - Volvo Car Mobility: Social media/SEO strategy for project formats.
🔑 H&M Backstage: Interim editor and content writer.
🔑 Bon Magazine: Associate editor and social media publisher.
🔑 ICA: Strategic insights for social media, content writer
🔑 Kontio: Content writer
🔑 SAS: Strategic insights for SEO Key responsibilities and skills:
👉 Developing and implementing organic and paid social media strategies.
👉 Managing and creating content for TikTok, Instagram Feed/Stories/Reels, Facebook, web/e-com and newsletters.
👉 Writing and editing articles for digital platforms and print.
👉 Producing videos, images, and creative formats tailored to platform trends.
👉 Moderating livesessions (Instagram Live, Bambuser Live Shopping).
👉 Coordinating photoshoots and content production.
👉 Providing actionable insights through performance analysis.
👉 Training teams and conducting workshops on social media.
👉 Delivering SEO insights and ensuring content aligns with platform best practices. By combining strategy, creativity, and technical skills, I’ve enhanced brand awareness and digital engagement for both in-house and client projects.
Bonnier Magazines & BrandsSEO Specialist
Nov. 2018 - Feb. 2019Focused on SEO optimization and digital strategy for all titles under Bonnier News Lifestyle (previously Magazines & Brands), contributing to increased traffic and visibility. Played a key role in the migration to Bonnier News Lifestyle by ensuring SEO best practices across platforms. Key responsibilities and achievements:
🔹 Implemented on-page and off-page SEO strategies to improve search rankings.
🔹 Conducted keyword analysis, traffic tracking, and site audits to identify optimization opportunities.
🔹 Reorganized website structures, including categories and tags, to enhance user experience and SEO performance.
🔹 Delivered actionable insights for long-term SEO strategies, creating templates and workflows for sustained growth.
🔹 Coordinated editorial SEO efforts, including optimizing headlines, URLs, images, and metadata for top-performing articles.
🔹 Conducted training and workshops for editorial teams, empowering them with SEO tools and techniques.
🔹 Analyzed and optimized affiliate content for seasonal campaigns, including creating high-ranking articles for holiday promotions. This role required a combination of analytical skills, technical SEO expertise, and content optimization to support Bonnier’s digital transformation.
Bonnier Magazines & BrandsDigital Editor with SEO Focus
Jul. 2018 - Nov. 2018Stockholm, SverigeWorked as a digital editor with focus on Search Engine Optimization for titles like Damernas Värld and Sköna hem, focusing on content creation, social media management, and SEO optimization. Led the sprint to digitize Damernas Värld (Digital First) while supporting SEO needs across Bonnier brands. Key responsibilities and achievements: Damernas Värld:
🔸 Led the project to digitalize editorial content, aligning print and digital strategies.
🔸 Mapped site structures and optimized categories/tags for better search performance.
🔸 Analyzed article performance to identify opportunities for SEO improvement.
🔸 Planned and executed video production strategies to enhance multimedia content.
🔸 Conducted SEO workshops for the editorial team and built content calendars. Sköna hem/Vi Föräldrar:
🔹 Managed social media channels, publishing content for Instagram and Facebook.
🔹 Developed content plans and created SEO-aligned articles to drive engagement.
🔹 Produced Instagram Stories and videos to promote articles and increase reach. SEO Editor:
🔺 Oversaw on-page SEO efforts for all Bonnier brands, including keyword optimization, content audits, and strategy planning.
🔺 Maintained a focus on traffic growth by analyzing data from Google Analytics and implementing findings into content workflows. This multi-faceted role required creativity, strong project management skills, and a deep understanding of both SEO and social media trends to elevate Bonnier’s editorial brands in a competitive digital landscape.
dj panica!DJ and Playlist Curator
Aug. 2017Active as a freelance DJ, performing at clubs, events, and festivals, while also curating playlists for brands and publications. Known for creating unique music experiences and delivering high-energy sets tailored to diverse audiences. Key performances and achievements:
🎧 Regular DJ at Debaser, performing at various club nights and events. With clubs like Tuckohej, Lashes and Lady Gaga Club.
🎧 Played at iconic venues in Stockholm such as Nalen, Trädgården, Backdoor, and Södra Teatern. Witch concepts like Klubb Hångel and Bakisdagis. 🎧 Performed a set in the VIP area at Way Out West 2023.
🎧 DJed at Clarion Hotel in Uppsala during Pride 2023.
🎧 Played at corporate and branded events for clients like Foodora, showcasing adaptability to different audiences and settings.
🎧 Curated playlists for platforms and brands, including GAFFA, delivering carefully selected music experiences for specific audiences.
🎧 Created multiple music mixes for radio programs on P3 and Radio Reimers, demonstrating expertise in music storytelling.
🎧 Published mixes on SoundCloud, expanding creative expression and reaching a broader audience. This freelance work highlights a strong passion for music, adaptability, and proven ability to curate and deliver engaging experiences for both live audiences and digital platforms.
Nyheter24SEO Editor
May. 2017 - Jul. 2018Stockholm, SwedenWorked as an editor with a strong focus on search engine optimization (SEO), ensuring high-quality, optimized content for digital platforms. Key responsibilities and achievements:
👉 Conducted on-page optimization to improve article performance and search rankings.
👉 Reviewed and proofread content written by others to ensure alignment with SEO best practices and editorial standards.
👉 Analyzed traffic data from Google to identify trends and optimization opportunities.
👉 Performed keyword analysis to guide content strategies and improve search visibility.
👉 Planned and coordinated content production to align with SEO goals and audience needs. This role required a detail-oriented approach and a strong understanding of SEO principles to enhance content performance and drive organic traffic.
Nyheter24News Reporter/Editor
Nov. 2015 - May. 2017Stockholm, SverigeWorked as a news reporter and editor with a strong focus on breaking news and social media content. Contributed to the newsroom in multiple capacities, ensuring timely and optimized digital journalism. Key responsibilities and achievements:
👉 Covered breaking news with speed and accuracy, delivering compelling and engaging content.
👉 Managed and produced content for Nyheter24’s social media channels, ensuring high engagement and reach.
👉 Acted as Evening Editor, overseeing newsroom operations and publishing schedules.
👉 Served as interim News Editor during the summer, managing the editorial team and content strategy.
👉 Edited and produced video and image content tailored for online platforms.
👉 Optimized digital journalism for SEO and social media algorithms to increase visibility.
👉 Hosted Facebook Live broadcasts, engaging viewers in real-time news discussions.
👉 Hosted and produced digital shows such as Eftersnacket and Schlagerspaning, combining editorial expertise with on-camera presenting. This role demanded versatility, quick decision-making, and a deep understanding of digital journalism and social media trends to deliver impactful news content to a wide audience.
GAFFAMusic Journalist
Oct. 2015Working as a writer and reviewer for GAFFA, contributing to both print and digital platforms. Specialized in music journalism, content creation, and playlist curation. Key responsibilities and achievements:
🔸 Wrote news articles and opinion columns on current topics in the music industry.
🔸 Conducted interviews and wrote in-depth feature stories on artists and trends.
🔸 Curated and managed Spotify playlists, including Svensk Pop and Alternative/Indie, ensuring relevance and engagement.
🔸 Reviewed live performances and albums, providing insightful and professional critiques.
🔸 Planned and created content for playlists and festival-related coverage.
🔸 Handled image editing and management to accompany articles and online content.
Sveriges RadioMusic Journalist/Social Media Reporter
Aug. 2014 - Mar. 2015Stockholm, SwedenInterned at Musikguiden i P3, contributing to live radio broadcasts, music journalism, and social media strategies. Key responsibilities and achievements:
🎸 Co-hosted live radio shows, providing insightful commentary and engaging with listeners.
🎸 Produced radio segments, including interviews (both live and pre-recorded), and edited audio content.
🎸 Managed playlist planning and conducted in-depth research on music trends and artists.
🎸 Handled social media accounts across Twitter, Facebook, and Spotify, creating content to engage and grow the audience.
🎸 Served as project manager for the UGC initiative #ViktigasteLåten, coordinating all aspects of the campaign.
🎸 Worked as a photographer for promotional and editorial purposes.
🎸 Executed audio editing and sound management to ensure high production quality. This role combined live broadcasting, digital storytelling, and music curation, showcasing versatility and creativity in a fast-paced media environment.
TR Media ABLayout Editor
Jan. 2012 - Jan. 2015Worked as a substitute and summer employee during various periods between 2012 and 2015, contributing to the production and design of editorial content at Travronden. Key responsibilities and achievements:
🐴 Created layouts for print publications, ensuring visually appealing and reader-friendly designs.
🐴 Proofread articles and edited headlines to maintain editorial quality and consistency.
🐴 Managed image editing and selection to enhance visual storytelling.
🐴 Planned and coordinated production for special issues, including the Winter edition, ensuring timely delivery.
🐴 Conducted research to support editorial content and design decisions. This role required a strong eye for detail, organizational skills, and creativity to contribute to high-quality print publications.
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