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Work Background
University of Maryland - College of Arts and HumanitiesAssistant Director of Digital Experience
Jul. 2019College Park, Maryland*Lead the college’s comprehensive digital communication strategy, directing a team of writers, creatives, and technical experts to manage 20+ websites, enhancing user experience and engagement.
*Collaborated with communications and marketing departments to drive integrated marketing messaging.
* Spearheaded cross-functional collaborations to develop social media and video content aligned with the college's strategic goals, enhancing digital media and branding efforts.
* Managed a team of 1-4 direct reports, providing mentorship with empathy and clarity, which improved team morale and content quality.
* Introduced and trained users in social media editorial and brand guidelines, mentoring team members to create impactful content.
* Successfully led the comprehensive website redesign project, employing tools like Asana, Wrike, Trello, and Smartsheet to manage stakeholder expectations and project timelines.
*Spearheaded a digital transformation project focused on disability inclusion and access, aligning with inclusive design principles.
University of Maryland - College of Arts and HumanitiesAssistant Director Of Communications
Jul. 2018 - Jul. 2019College Park, Maryland• Lead creative team in content development and curation for multiple digital assets, including news, events, photographs and video for the college’s website and news-related content for corresponding social media accounts.
• Pitch and direct content to on-campus channels, including Maryland Today, Terp Magazine and the UMD Research Newsletter. The Winter 2019 cover story of Terp Magazine features ARHU faculty research.
• Collaborate with assistant dean for marketing and communications and technical team on website redesign, implementation and debugging, particularly for news, events and other dynamic content.
Produce and manage digital campaigns around key initiatives, including Giving Day. In 2019 ARHU had a 130% increase in number of gifts and a 145% increase in total dollars raised. • Edit and develop features for the website, including the site’s first multimedia stories. Recent work includes stories on student experience and faculty research on the mother of Malcolm X. • Produce the college’s 2017-18 Year in Review.
University of Maryland - College of Arts and HumanitiesCommunications Manager
Jul. 2016 - Jul. 2018College Park, Maryland• In partnership with the director of marketing and communications, served as primary content and information curator for the college’s 14 academic departments, 17 independent research centers, three art galleries and 300 tenure-track faculty.
• Created timely and engaging content for the website and social media, including a faculty Q & A about love in time for Valentine’s Day that performed well on the site and in social media.
• Developed and executed social media campaigns around events, key stories or branding initiatives. Highlights included campaigns for Humanities Advocacy Day 2017 & 2018.
• Project managed the college’s 2015-16 and 2016-17 Year in Review publications. • Managed media pitches and queries, including a high-profile story in Insight Into Diversity Magazine that featured the college’s diversity and inclusion strategies.
University of Maryland - College of Arts and HumanitiesCommunications Coordinator
Aug. 2014 - Jul. 2016College Park, MD• Lead the execution of internal and external day-to-day and long-term content production for the school’s website and social media channels.
• Developed and implemented a social communications strategy to bring the school’s 12+ Facebook accounts into Facebook Business Manager to streamline content and advertising. Managed the school’s twitter handle and created the school’s first Instagram account.
• In partnership with unit heads and a small creative team, developed the school’s first series of evergreen content, which is still intermittently used on the website.
• Developed and monitored key performance indicators for the website using Google Analytics, including sources of incoming traffic, bounce rate and average session duration. • Initiated a partial content audit of unit home and advising pages, as well as other high-performing content, with the intention to revise text, media and metadata for search engine optimization.
• Collaborated closely with the school’s technical staff to gather user feedback and redesign the CMS workflow and user roles accordingly.
Bridgepoint EducationProgram Evaluation Consultant
Jun. 2013 - Jun. 2014Greater San Diego Area• Collected, normalized, and analyzed data on course requirements and learning objectives for self-study in preparation for accreditation review. • Designed graphics and wrote slides for self-study report and presentation. • Presented online courses and institutional best practices to accreditation representatives. • Initiated study on discipline-specific best practices for online course development and delivery.
University of California, San DiegoAssociate Director of Art & Technology, Sixth College
Sep. 2012 - Dec. 2012Greater San Diego Area• Conducted data-driven research on short-form social media and alternative learning communities.
• Received funding to present this research at 2011 Mobility Shifts Conference in New York. • Collaborated with faculty in Anthropology, Sociology, and Communications to develop experiential learning programs and events to complement course content and faculty research.
University of California, San DiegoResearch & Teaching Assistant, Art & Technology, Sixth College
Aug. 2009 - Aug. 2012Greater San Diego Area• Conducted data-driven and interview-based research on short-form social media and innovative learning environments. Received funding to present this research at 2011 Mobility Shifts Conference in New York. • Delivered presentations and training modules on digital media for students and fellow research and teaching assistants. Lead biweekly course discussions. • Supported program research and teaching on technology, pedagogy, and course-development.
Morefocus Group, Inc.SEO Writer and Editor
May. 2006 - Mar. 2007Encinitas, CA• Developed optimized content for an integrated network of health, education and lifestyle websites.
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