University of Maryland - College of Arts and HumanitiesAssistant Director of Digital Experience
Jul. 2019College Park, Maryland*Lead the college’s comprehensive digital communication strategy, directing a team of writers, creatives, and technical experts to manage 20+ websites, enhancing user experience and engagement.
*Collaborated with communications and marketing departments to drive integrated marketing messaging.
* Spearheaded cross-functional collaborations to develop social media and video content aligned with the college's strategic goals, enhancing digital media and branding efforts.
* Managed a team of 1-4 direct reports, providing mentorship with empathy and clarity, which improved team morale and content quality.
* Introduced and trained users in social media editorial and brand guidelines, mentoring team members to create impactful content.
* Successfully led the comprehensive website redesign project, employing tools like Asana, Wrike, Trello, and Smartsheet to manage stakeholder expectations and project timelines.
*Spearheaded a digital transformation project focused on disability inclusion and access, aligning with inclusive design principles.