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Work Background
Daclic Marketing DigitalDigital Marketing Consultant
Jan. 2007I help businesses grow through strategic digital marketing. My work includes developing high-converting websites, managing ad campaigns on Google, Meta, and LinkedIn, and implementing automation and AI tools to improve efficiency and sales. I’ve led 50+ projects across sectors like eCommerce, real estate, healthcare, tech, and education, with a strong focus on SMEs and B2B clients. My approach is results-driven, combining data analysis with creative execution to deliver measurable outcomes.
Transportes DelcasaDirector
Jan. 2001 - Dec. 2008Mexico, MonterreyFounded and led a freight transportation company serving industrial and retail clients in Mexico and the U.S. We provided home delivery for retailers like Liverpool, Just-In-Time transport for companies like LG, house-to-house distribution for Betterware, and cross-border logistics for raw materials and finished goods. We consistently leveraged the latest technology in all operational processes—from route optimization to inventory tracking—to ensure efficiency, reliability, and cost-effectiveness. Oversaw operations, business development, and strategic partnerships across complex supply chains.
Kidpower de México, S.A. de C.V.Plant Manager
Jan. 1997 - Dec. 2007Mexico, MonterreyLed the Mexico-based manufacturing operations of a leading U.S. promotional products company specializing in sports-themed items. Initially joined as a consultant to establish the business in Mexico, contributing to legal, financial, labor, and operational setup, including site selection and production line design. Managed a team of nearly 100 employees and oversaw the development of proprietary production and printing processes—particularly for custom foam balls—to stay competitive against low-cost Asian manufacturers. Drove continuous innovation through the design of new production workflows for novel products, and implemented an efficient order processing and cross-border logistics system for direct-to-consumer deliveries in the U.S.
Artículos EnsambladosManufacturing Project Manager
Jan. 1993 - Dec. 1997Mexico, MonterreyManaged manufacturing projects for U.S. clients at a maquiladora in Nuevo León, Mexico. Oversaw the development of diverse consumer products involving processes such as metal fabrication, plastics, sewing, and printing. Handled product costing, supplier development, production line implementation, raw material inventory, and order processing workflows. Supervised production schedules and shipping of finished goods. One of the clients I initially managed—a U.S.-based toy company—eventually became the company's main account under my responsibility.
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