BETC HAVASMedia Research and Consumer Insights Coordinator - BETC Havas
Nov. 2016 - Feb. 2018International advertising agency with 900+ employees and offices across London, São Paulo, and Los Angeles. 📍Established and maintained trusted client relationships to define and anticipate needs, share best practices, and serve as a subject matter expert on customer research, consumer trends, and insights within major Latin American markets
📍Planned and executed research projects by scoping out business objectives, selecting appropriate methodologies, and configuring research design to deliver actionable insights on consumer habits, brand positioning, and communications
📍Developed customer segmentation and attribute models to define customers by demographic and/or psychographic profiles, and form user personas for each segment to drive major targeting and messaging decisions
📍Created dashboards and reports to track media consumption patterns and media campaign performance across both digital and offline channels to inform media buying strategies and measure effectiveness of existing strategies
📍Outlined differences in social and consumption behaviours between various market segments to devise campaigns that resonated directly with target audiences across multiple channels
📍Clients: Reckitt Benckiser (Strepsils, Dettol, Air Wick, Veja, Vanish, Olla, Jontex, Veet, SBP, Naldecon etc.) – Group Pão de Açúcar – Peugeot Citroën – Hershey’s – Coral – Jequiti – Accor Hotel