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Network Power<100 people
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Startup Founder
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IT
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Business Owner
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South Africa
Work Background
LIDE EMIRATESMember
Dec. 2023United Arab Emirates
IntelliasManaging Director, Intellias Middle East
Feb. 2021Dubai, United Arab EmiratesResponsible for all Intellias ME operation leading the opening of the ME HQ in Dubai where we oversee all of the region, looking over direct and indirect reports of 150+ people.
- Development of the short and long-term goals and strategy
- Culture change: our company was very focused in EU and US, with the start of our work on the ME we had to bring the understanding on how business works in the region so I have been leading this cultural transformation cross function for the ME.
- P&L and growth management: During the planning I lead the definition of the financial and non financial goals of the company and together with the other areas we agree on how we can support the new goal. During the execution I have the mission of making sure we follow the plan and how we can optimize it in order to increase profitability (e.g. optimization of processes to reduce IVC).
- Talent management: on company level I support the talent management leadership on building the strategy that includes talent retention, talent branding, people first culture and others.
- Delivery capabilities: together with delivery and technology team I define the delivery structure and how we manage the projects.
- Sales and Account Management: I lead those two subjects in the ME region making sure we have a partner approach deeply understanding the clients need and bringing the relationship to a first level partnership
Management of a portfolio of 10+ clients with expected 35 M USD revenue for next 3 years. My main goal on the position is bring added value projects to the company so we can step out of the people business to the solutions and consulting. Some clients managed: Playbuzz, Snappy, Guesty, AGTB Bank, Lean Business Services, Saudi Arabia Government, Riyad Bank, Nomo Bank, Early Childhood Authority, STS Solutions, Etisalat Digital KSA
ITEM ConferenceSpeaker
Nov. 2019 - Nov. 2019Dnipro, Dnipro, UkraineSpeaker of Business Growth track. The speech was about how to drive your company business from selling commodities to actually bringing value to the client company.
IntelliasBusiness Director Middle East
Oct. 2019 - Feb. 2021Kiev, UkraineStrategy and business development role.
- Development and maintenance of company business in the Middle East area with focusing on deep understanding clients’ needs to shape companies’ solutions in the best way, bringing and ensuring optimization of clients budget while developing state of the art solutions. - Develop companies strategy and goals for the region and building the execution plan
- P&L management
- Develop the marketing roadmap and kick off a focused business development for the region
- Management of client relationship from 1st contact with deeply understanding of the needs and further lead of the solution development process.
- Management of a portfolio of 10+ clients with delivered 20 M USD revenue. My main goal on the position is bring a bigger consulting vision to the company and help develop our relationship with actual and prospective clients in the region. Other clients assisted: Playbuzz, Snappy, Guesty, AGTB Bank, Lean Business Services, Saudi Arabia Government
IT ArenaSpeaker
Sep. 2019 - Sep. 2019Lviv Region, UkraineSpeaker on Business Track, the speech was about how Smart Cities can transform peoples life and businesses. The transformation involves many different industries such as automotive, facilities management, waste management and of course our loved retail, and those are just some examples. HAd the opportunity to share how cities will look like when they are really integrated specially the benefits and the risks of doing so.
IntelliasAccount Management Team
Sep. 2018 - Oct. 2019UkraineStrategy and business development role.
- Development of digital transformation projects for different industries guaranteeing the best customer experience aligned with the clients business needs. Joined Intellias to help shape the future of the company starting the execution of Account Management function, this was previously done by technical people with no business acumen - Management of client relationship from 1st contact with deeply understanding of the needs and further lead of the solution development process.
- Management of a portfolio of 10 clients with 10 M USD revenue.
- Development of projects to disrupt the healthcare environment on GCC countries together with Lean Business Services digitalising the health system and increasing the efficiency of the system. Sehatty application in KSA.
- Development of digital banking platform for AGTB bank as well as planning together with the bank on the platform strategy for the future. Other clients assisted: Playbuzz, Snappy, Guesty, Publicis Sapient, Cheil, Empark Responsible for the management of the clients of Intellias with focus on bringing better value to the partnership aligned to the best solution to meet their business needs guaranteeing optimization of resources and accurate digital strategy.
LetMeParkCo-founder, COO
Nov. 2016 - Apr. 2018Madrid Area, SpainStrategy and business development implementation role.
LetMePark is a platform which helps drivers to easily find parking spots near their final destination while helping space owners to maximize occupancy and profit by providing a way for both parties to connect. The mobile application will show all available parking spots with prices and other necessary information, let drivers book a spot, easily access it and pay through the app. - Developed the whole strategy of the company taking into consideration product development guaranteeing the best customer experience - Developed operational plan and strategic partnerships to implement the project
- In charge of the stakeholders relationship LetMePark was finalist of the IE Venture Day as well as selected as Alpha start up at Web Summit where it was one of the finalists on the pitch competition.
IE Business SchoolMBA Candidate
Sep. 2016 - Jul. 2017Madrid Area, SpainMBA Candidate at IE Business School
President of Brazil Club Madrid Chapter
ESTADÃOProduct Manager
Feb. 2016 - Jul. 2016São Paulo Area, BrazilDevelopment of new products for Estado de São Paulo group in order to generate new revenue lines. Mains products developed:
- Guia do MBA Estadão
- Estadão Marcas Mais
- Estadão Empresas Mais Development of research and new products creation/launch plan to guarantee the growth of the business on the long term.
Cheil Worldwide Inc.Brand Activation Director
Aug. 2013 - May. 2015São Paulo Area, BrazilStart-up of the department to bid for local and global projects related to Latin America
• Responsible for the planning and development of the start up structure of Brand Activation at Cheil Latin America where I developed works for Samsung as well as other clients such as Lifan and Votorantim. I have built the practice from 0 to about 20 million USD in Revenue.
• Latin Forum: global project that I ran in Latin America in Cancun in. February 2014. It was a business event for Samsung partners and press where Samsung Latam team closes deals to sell new release products for the year. I was in charge of a global team with Brazilians, Koreans and Mexican in order to deliver the event for more than 1.200 people.
• CBF World Cup promotion, I was the responsible for the development of the promotion for Samsung TV during the World Cup in Brazil. My team won the bid against 3 agencies and our project raised by 25% the sales of Samsung TV during the period.
Blackjack ComunicaçãoManaging Director - Partner
Oct. 2009 - Aug. 2013Responsible for all agency operation (client services, creative, planning, operations, finance)
• . In its first 4 months the agency was already working for Luxottica Group developing the Ray-Ban campaign (a bid won over 4 agencies).
• Developed strategic partnership with some suppliers having better costs therefore being able to compete with the largest agencies.
• Won the bid, competing with larger agencies, to launch Bohemia brewery in Petrópolis, one of AMBEV brands.
Bullet PromoçõesClient service manager
Mar. 2008 - Dec. 2009Responsible for the operation of one area of the agency reporting to the owner
• Developed a Father´s day campaign to in which the client who bought a cellphone would win a sunglass from a famous brand in Brazil. We had to buy more glasses before the end of the promotion and the market share of Nokia in the period had a growth of more thean 20%.
• Pão de Açucar (largest retail group in Brazil) invited the agency for a global Bid for Casino brand, the bid was between many global agencies, we had two of our projects selected and sold to the group to be developed worldwide.
• I was the responsible inside Bullet for developing the start-up structure to run all of Volkswagen sales events. We planned the events strategy with the client and then executed. My team had 7 people and we ran more then 250 events in one year, in some weekends we had more than 25 simultaneous events throughout the country.
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