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Work Background
Upwell SolutionsBusiness Management Solution Consultant, Founding Partner
Jan. 2020 - Sep. 2023Budapest, HungaryBrand Launch Project Consultant I Coach→ project assignment by Inter IKEA Systems B.V. Jan 2020-April 2022 (remote) Supported - with recognition -
- the franchise partner in building necessary capabilities to successfully introduce the IKEA brand in Chile and Colombia - the franchisor to improve and shape the future development of the franchise offer • Developed a comprehensive delivery plan and utilised business design and project management techniques and tools to ensure successful program completion.
• Guided and facilitated the planning of actionable business, commercial, CRM, marketing and corporate communication directions and provided frames to key functions to ensure integrated implementation.
• Provided the frame for establishing the practice of process, project, competence, information and performance management, employer branding and internal communication.
• Contributed to hire and train the team of marketing and communication experts and agencies to build the targeted operating model that enables the operational application of the business strategies.
• Coached the Marketing and People and Culture Manager to enhance their management and leadership skills.
• Collaborated with other Field team coaches in knowledge transfer and capturing project learnings.
INGKA Services AB - IKEA Group CommunicationCommunication Leader - Business Transformation
Jan. 2019 - Feb. 2019Malmo, SwedenSupported the change process — connected to global business transformation in 22 countries — with internal communication to achieve planned organisational and operational renewal. • Engaged with stakeholders within the matrix organisation to conduct situation analyses providing a common reference point for the planning process.
• Outlined the strategic and tactical framework of integrated internal communication to leverage the implementation of the new organisational market blueprint.
IKEA Retail Services AB - Global MarketingSenior Competence Development Specialist - Business Transformation
Nov. 2015 - Dec. 2018Malmo, SwedenLed the capability development process in connection to the global digital and multichannel transformation in 22 countries to better meet customer needs and improve the outcome and impact of commercial and marketing efforts. • Developed the delivery roadmap of the competence development program to ensure its successful implementation and completion and co-led the implementation of program initiatives.
• Worked across functions and markets in determining learning needs and designing the competency matrix and common learning offer for key roles. • Outlined the competence management framework to define, assess and develop competence along the co-worker lifecycle.
• Co-developed and rolled out talent programs to get new recruits to speed and ensure necessary skills for business continuity within the field of marketing.
• • Contributed to the development of the global marketing performance management method to best connect strategic management and control and optimise result.
• Formed the method of performance analyses of the global marketing matrix to identify areas of service improvement towards countries.
IKEA South-East Europe/Croatia, Romania, Serbia, SloveniaMarketing Manager
Jan. 2009 - Oct. 2015Belgrade, SerbiaCarried responsibility for the overall Marketing and Corporate Communication output to create business, brand and customer value and attract, activate and retain customers on new markets. • Developed and implemented a scalable operating framework fitting the need of a cross-border organisation and hired, trained and later managed and developed 23 direct reports in 4 countries.
• Led the development and implementation of the regional marketing and corporate communication strategy within financial frames and set out the base of marketing performance management to optimise activities and resources.
• Played active role in / the regional Management Team and Board by providing marketing input to strategic planning and decision making // the regional Commercial Team by contributing to integrated activity- and brand communication planning and performance optimisation.
• United functions to deliver coherent brand and customer experience while fostering team collaboration in the planning and execution of commercial activities.
• Oversaw the procurement and work performance of external service partners by establishing and enforcing standards and processes, monitoring contracts and service levels and ensuring compliance with applicable laws and regulations.
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