act renewable GmbHMarketing Communications Lead
Jan. 2024 - Dec. 2024Munich, Bavaria, Germany-Managed all marketing, communication, and branding functions, including website design, UX, social content, and Press Releases.
-Oversaw the creation, distribution, editing, and Search Engine Optimization (SEO) of a monthly renewable energy market newsletter to 2,000+ corporate profile subscribers.
-Directed LinkedIn strategy, design, and content, enhancing engagement and brand visibility.
-Coordinated company event marketing and managed PR activities for clients -Conducted marketing analytics to support sales lead generation and prepared quarterly reports for the board.
-Maintained communication channels with parent companies RESET Carbon & BayWa r.e.
-Developed comprehensive B2B marketing strategies and outreach plans.
-Managed branding and identity across internal and external platforms.
-Coordinated press releases, corporate blog, and newsletter management.
-Executed successful sponsorship and marketing campaigns, ensuring successful execution and excellent ROI.