The Edge Learning CenterDigital Marketing Executive
Nov. 2019 - Dec. 2021- Experienced digital marketer who implemented strategic campaign alterations, revitalising the overall digital marketing approach. Enhanced company website for precise SEM tracking and formulated highly effective SEO & SEM strategies
- Key contributions include directing and producing the successful '劍橋生有話兒' video campaign with 200K+ views on Facebook, managing social media feeds with a 300% increase in interactions, optimising advertising budgets across various channels, executing SEO-focused blog schedules, providing strategic direction to digital agency, and consistently surpassing marketing KPIs through revitalised SEM strategies