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Work Background
Marketing Operations Manager
Synergy Marketing Technology LimitedMarketing Operations Manager
Mar. 2024香港特別行政區
Digital Marketing Manager
CINNOXDigital Marketing Manager
Jun. 2022 - Mar. 2024Hong Kong SAR- An all-rounded and experienced digital marketing leader adept at leading diverse multinational teams - Maintain strong vendor relationships, ensuring accurate deliverables. Developed seamless KYC flow, and crafted integrated marketing strategies encompassing SEO, SEM, and eDM campaigns - Coordinate internal staff for goal-aligned event planning. Reactivated client database, generating new sign-ups and sales inquiries in 3 months. Seeking opportunities to drive growth and optimise marketing performance
Digital Marketing Executive
The Edge Learning CenterDigital Marketing Executive
Nov. 2019 - Dec. 2021- Experienced digital marketer who implemented strategic campaign alterations, revitalising the overall digital marketing approach. Enhanced company website for precise SEM tracking and formulated highly effective SEO & SEM strategies - Key contributions include directing and producing the successful '劍橋生有話兒' video campaign with 200K+ views on Facebook, managing social media feeds with a 300% increase in interactions, optimising advertising budgets across various channels, executing SEO-focused blog schedules, providing strategic direction to digital agency, and consistently surpassing marketing KPIs through revitalised SEM strategies
Digital Marketing Officer II
Friends of the Earth (HK)Digital Marketing Officer II
Mar. 2019 - Oct. 2019- Devised social media campaigns on Facebook and Instagram to drive community engagement with the brand. Designed a slogan ‘回收好鞋子’ and visual that attracted over 100K organic views and over 1.5K shares and was proactively promoted by “TOPICK” - Collaborated with a team of 6 to develop environmental projects and worked with a video production house to produce a creative clothes recycling video that attracted over 70K views
Marketing Executive
PHC MEDICAL DIAGNOSTICS CENTRE LIMITEDMarketing Executive
Apr. 2016 - Sep. 2018Hong Kong- Transformed service plan brochures, driving a significant 65% increase in revenue through enhanced client engagement - Launched a corporate website with a robust booking system, doubling online bookings and driving revenue growth - Revamped brand image to resonate with female customers, expanding market reach and appeal
Marketing Assistant
Silvertech Communicatioin LtdMarketing Assistant
Apr. 2015 - Apr. 2016Hong Kong
Trade Mid-office Assistant (Senior Bills Administrator)
Hong Kong and Shanghai Banking Corporation LimitedTrade Mid-office Assistant (Senior Bills Administrator)
Nov. 2012 - Aug. 2014Hong Kong

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