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Work Background
SPCTEKDirector of Sales and Marketing
Sep. 2021Dallas, Texas, United StatesAs an award-winning agency, we are consistently challenging ourselves. An authentic brand helping others build their eCommerce Marketplace with full Account Management, Advertising or a menu of a'la carte services. As Director of Sales & Marketing, I am a senior professional responsible for developing and implementing selling strategies for our organization. Leading teams to achieve the company's desired revenue goals through strategic and cohesive objectives related to sales and marketing functions. As National account executive, I was responsible for a wide range of duties related to the development, servicing, and growth of national sales accounts. I nurtured existing relationships and generate leads to establish connections with high-value stakeholders and influencers. Developing strategies for increasing sales from current accounts while also expanding the client base. Preparing proposals, Client presentations, and other sales materials. Design and implement comprehensive, scalable training programs tailored to Sales Executives. Meeting or exceeding established sales quotes or growth benchmarks. Work with an international Operations Team.
ASP - America's Swimming Pool Company of DallasDirector of Business Operations
Mar. 2017 - Sep. 2024Dallas, Texas, United StatesFull service Swimming Pool company offering service, maintenance and renovation. Duties include: Oversight of Advertising/Marketing Team, improving efficiencies and process, overseeing budgets, and implementing employee policies.
D Strategy & Consultative ServicesSenior Consultant
Sep. 2015 - Mar. 2017Dallas, Texas, United StatesSocial Media Consultant, LinkedIn Trainer, Career Counselor
Tuesday MorningTraining Director; eCommerce Manager; Field Trainer - Customer Service; Visual & Display; SOPs
Mar. 2003 - Sep. 2015Dallas, TX• Facilitation Specialties: Training and Development, Large Conference and Facilitation Management, Budgeting and Forecasting, Sales and Marketing, Implementation of Planning and Company Standards to achieve Company Goals • Assess, refine, and enhance the onboarding curriculum and experience, particularly for retail store managers and eCommerce staff.
• Trained over 3600 multi-unit Store Managers on Brand Standards, standard operating procedures and visual display standards
• Visited store sites nationwide as Operational specialist to train Store Management staff on standard operating procedures and processes, over 500 separate locations
• Responsible for overseeing the online sales efforts. Managing the website, personnel training, and working with vendors to ensure products are delivered promptly. Focused on creating and maintaining a seamless shopping experience for customers. • Carry out site evaluation with newly hired personnel which involved excellent communication skills, great teaching/training skills and great analytical ability with the purpose of setting realistic objectives and priorities to bring a store to brand standards
• 75% Travel Required – Home-based Office
Tuesday MorningStore Operations Field Training Specialist | Store Planning Specialist
Sep. 2002 - Mar. 2003Dallas/Fort Worth Area• Visited store sites nationwide as Operational specialist to train Store Management staff on standard operating procedures and processes, over 500 separate locations
• Carry out site evaluation with newly hired personnel which involved excellent communication skills, great teaching/training skills and great analytical ability with the purpose of setting realistic objectives and priorities to bring a store to brand standards
• 75% Travel Required – Home-based Office
Summerfield Suites by WyndhamGeneral Manager | Certified Trainer
Jan. 1998 - Dec. 2002Addison, TX• Designated a primary Trainer and mentor for new company personnel on best practices included developing site staff • Subject Matter Expert in budgeting, forecasting, sales experience and marketing of $40M annual sales
• Webinar facilitation and conference call host including e-learning, virtual and instructor-led courses
• Hotel received honor of Hotel of the year 2001 with benchmarks such as highest overall employee satisfaction from 360 reviews and customer satisfaction based on guest evaluations and highest percentage P&L achievement on EBITDA within the division
Marriott HotelsMulti Brand Regional Sales Manager - Certified Trainer
Jan. 1996 - Dec. 1998Addison, TX• Home office position responsible for outside business to business sales calls.
• Developed and implemented an inaugural position for marketing and lead generation for seven Marriott hotels including full-service, Residence Inn, Courtyard, and Fairfield Inn. • Designed marketing plans, action steps and marketing materials for Multi-brand cross selling. • Generated leads totaling over $2.8 million in weekend social market (SMERF - Social, Military, Educational, Religious, Fraternal) the first twelve months.
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