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Work Background
O2 Marketing HouseDirector of Marketing
Sep. 2021 - May. 2023Miami, Florida, United StatesAs the Director of Marketing at O2 Marketing House, I applied data-driven insights to develop and execute digital marketing campaigns tailored to the Business Aviation and Transportation sectors. By spearheading business expansion initiatives and fostering strategic partnerships, I drove market growth and unlocked new revenue opportunities. My efforts in optimizing resource allocation and controlling marketing budgets led to measurable impact and enhanced client visibility in the industry.
Your CMO teamCo-Founder & Client Growth Partner
Feb. 2021Miami-Fort Lauderdale AreaWe believe that marketing is a powerful engine to drive growth and we want to make this engine accessible for all, regardless of your size. No longer do you have to count on a single individual to lead your marketing initiatives. At yourcmo we offer you a seamless acceleration in growth by placing an entire team of experts at your service, all at your convenience and on-demand. This is growth, reimagined - simplified, amplified, and personalized just for you.
Optime ConsultingSenior Sales Director
Feb. 2013 - Jun. 2019Miami/Fort Lauderdale AreaOptime is a fast-growing, privately held marketing and sales consulting group specialized in tailored automated loyalty programs, demand generation solutions and business intelligence services, impacting market share, brand equity, and sales growth. • Lead the strategy, conceptualization and execution process of Digital Marketing Campaigns and Experiential Events for Fortune 500 clients.
• Lead the sales top performer list for 3 consecutive years
• Manage analysis of client’s objectives and goals to propose and execute awareness and enablement campaigns for the HPE Latam partner loyalty program.
• Grew channel partner participation by 36% and sales ROI by 48% from H2FY17 to H2FY18.
• Manage and implement CRM tactics to support clients in the closing cycle of business opportunities resulting in successful achievement of an average 21% increase of sales goals.
• Lead the successful acquisition of the Microsoft Latam and CEE accounts to Optime’s client portfolio, managing local and international experiential corporate events.
Optime ConsultingMarketing Communications Project Manager
Feb. 2013 - May. 2014Optime Consulting• Managed and executed 40+ Digital Marketing Campaigns for clients such as Oracle, Citrix, HPE, Cable and Wireless, HP Inc and Juniper.
• Developed and managed creative content to be published online, in social media channels, website publications and blogs for specific DG Campaigns
• Managed the design and development of several proprietary online platforms designed to automate sales, push incentive programs, and internal processes. • Managed and executed high-profile corporate events globally, from creative conceptualization, logistics, and execution, providing performance results in real time
AKM Advertising AgencyAccount Manager
May. 2011 - Jan. 2013Lima, Peru• Managed portfolio of 4 key accounts that included Backus, Sab Miller, San Fernando and Alicorp for an advertising and marketing agency that generated $3 Million in annual revenue in Lima, Peru.
• Managed account of the leading beverage manufacturer in Peru, overseeing the development of promotional campaigns and B2C experiential events for Backus's premium brands such as Miller Genuine Draft, Peroni, Cuzqueña and Cristal.
• Developed and implemented creative and cost effective marketing strategies for Backus with a successful ROI of 1:25
Fontainebleau Miami BeachGuest Services Supervisor
Oct. 2008 - Nov. 2009Miami/Fort Lauderdale Area• Led the quality control department by effectively reporting guest’s issues and complaints in a timely manner to provide support in resolving escalated situations
• Ensured all issues and matters were executed and satisfactorily completed by all team members
• Responsible of guest success stories specialized in assisting them with any special requests in and outside the hotel, working in coordination with other employees and departments to ensure 100% guest satisfaction.
Alternative Legal LLCAccount Manager
Feb. 2006 - Jul. 2008Miami/Fort Lauderdale AreaIdentified business opportunities with existing and new clients by profiling and determining their needs.
Used listings of prospective and existing clients to attract new business through telemarketing campaigns and special events.
Coordinated face to face meetings with prospects and existing clients to demonstrate the company’s benefits against other competitive businesses.Managed several accounts and numerous projects daily, always providing the customer with outstanding results.
Worked along with the production team on extreme deadlines and difficult assignments.
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