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Work Background
University of Illinois Urbana-ChampaignDirector, The Hoeft Technology & Management Program
Aug. 2021Champaign, Illinois, United StatesProvide strategic and operational leadership to an academic program offered jointly by the Gies College of Business and the Grainger College of Engineering. Drive development of academic and professional development programming for some of Illinois' most promising students and leaders. Foster partnerships with like-minded corporate affiliates.
University of Illinois Urbana-ChampaignDirector of Communications, Illinois Extension
Jan. 2019 - Aug. 2021Champaign, Illinois, United States• Guided development and execution of communications, branding, and marketing strategy for the university’s team dedicated to public outreach, stakeholder engagement, and translation of scientific research into consumer-oriented information products. • Developed and executed a crisis communications strategy, including creation of a media relations plan and organizational training on communicating about sensitive subjects. • Lead a team of 10 communications professionals producing more than 1,800 communications and marketing projects every year. Functionally managed staff in areas of marketing, branding, crisis communications, media relations, government affairs, and design. • Achieved an average of more than 25 million views per month across all Illinois Extension digital communications and outreach platforms. Developed strategies for gathering data and sharing insights about content performance.
University of Illinois at Urbana-ChampaignLecturer
Jul. 2013• Provided instruction and career guidance to students pursuing communications degrees. • Taught courses for the College of Media, Gies College of Business, Grainger College of Engineering, and the College of Agriculture and Environmental Sciences. A sampling of courses includes Lectures in Technology Entrepreneurship; Communicating about Agriculture and the Environment; Sales and Persuasive Communication; Emerging Media; and, Environmental Communications.
Comprise CommunicationsOwner and Chief Strategist
Jan. 2013 - Dec. 2018Monticello, IL• Designed, developed, and executed market research, marketing, and branding campaigns for clients in the higher education, non-profit, faith-based, and small business sectors; Created plans that provide strategic and tactical direction. • Facilitated strategic planning efforts, gathering feedback and input from a wide variety of stakeholder groups; Consulted with senior leadership on how to best create internal and external consensus surrounding a project. • Designed and administered digital marketing and advertising strategies to drive prospects toward specific actions; Performed routine ROI assessments to determine effectiveness and efficiency of campaigns. • Managed market research projects, including development and administration of survey instruments, data collection, data analysis, and comparison of data across projects and instruments. • Spoke at industry trade shows, conferences, community events, and in the classroom.
International Society of ArboricultureDirector of Marketing and Member Services
Mar. 2010 - Jul. 2013Urbana-Champaign, Illinois Area• Managed staff members leading five business functions, including sponsorship and development; marketing and public relations; membership and component relations; sales and customer relations; and, corporate communications. • Managed four volunteer committees and worked closely with the ISA Board of Directors in strategic planning efforts. • Developed and managed sales and marketing budgets to establish targets and benchmarks; Directed and coordinated sales operations and marketing functions across the organization. • Built a data mining protocol to leverage company data and industry insights to create sales, marketing, and business development projections; Analyzed the effectiveness of sales and marketing campaigns, methods, costs, and outcomes.
Military Family Research Institute at Purdue UniversityDirector of Communications
Mar. 2008 - Mar. 2010Lafayette, Indiana Area• Founded the communications department and crafted a strategic plan to guide the department and its interactions with other functional teams within the organization; assembled and managed a communications team consisting of six full-time staff members, including specialists in marketing, graphic design, web development, and event coordination. • Developed an overarching communication strategy for the organization and ensured its implementation across all mediums. • Directed all public relations activities and worked with editors, publishers and news reporters to secure coverage for programs and events; worked with media outlets to place feature articles, press releases, and op/ed guest columns.
Purdue University Center for Food and Agricultural BusinessMarketing Manager
Oct. 2005 - Mar. 2008Lafayette, Indiana Area• Crafted a strategic plan for all marketing and communication efforts, including electronic and print marketing, paid advertising, contact management, and total customer experience. • Served as a guest author or invited speaker as requested for trade publications and industry conferences; Wrote or edited feature articles, annual reports, case studies, project proposals, advertisement copy and other documents. • Developed and implemented marketing budgets and promotional plans for one credit and nine non-credit programs. • Conceptualized the development and launch of the Purdue University Agribusiness Management Webinar Series.
Military Family Research Institute at Purdue UniversityCommunications Specialist
Mar. 2002 - Sep. 2005Lafayette, Indiana Area
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