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Work Background
The Breath SourceExecutive Assistant to Chief Executive Officer
Nov. 2024 - Apr. 2025Arizona, United StatesThe Breath Source App—the leading app for guided breathwork. ⬧Served as a strategic partner to executive leadership in a fast-growing digital wellness startup, coordinating cross-functional projects and events. ⬧Managed daily operations, facilitated internal and external communications, and supported high-level initiatives aimed at expanding global impact.
⬧Mainly focused on optimizing the CEO’s time and attention by managing multiple dynamic calendars, prioritizing tasks, and available on-call. ⬧Handled sensitive correspondence, schedules, investor relations, and stakeholder engagement with professionalism and discretion.
⬧Led the coordination of executive meetings, created strategic agendas, and ensured follow-through on key decisions. Streamlined operations using tools like Google Workspace, Slack, Canva, Superhuman AI, ChatGPT, Notion, and Asana, and managed logistics for travel, and multiple events. ⬧Helped shape the operational foundation that supported company growth and mission alignment, enabling The Breath Source to better serve its growing user base and global practitioner network. Continuously improved operational processes and Key Performance Indicators (KPIs) by 2%. ⬧Built 2 websites using Squarespace to further enhance the CEO’s speaking engagement opportunities and SEO through Google Analytics.
Lambert Consulting, LLC.Social Media & Community Manager
Nov. 2024 - Jan. 2025Port Angeles, Washington, United States⬧ 3-month contract; led social media strategy and community engagement for a range of local clients, helping to elevate brand visibility and audience connection across digital platforms. Created and scheduled clients' content across META channels, enhancing real-time advertising.
⬧ Produced community and company manuals, reducing onboarding time for clients and new hires by 40%, and consulting on organic growth.
Run Wild Retreats IncSales Manager & Retreat Travel Specialist
Jun. 2024 - Oct. 2024⬧ Led the team responsible for enhancing customer service and sales. Increased customer base by 30% and boosted sales by 50% in two months through targeted marketing email campaigns, social media campaigns, seasonal promotions, copywriting, and content creation.
⬧ Managed and streamlined CRM updates, company manuals, website design, sales pipeline, and trip inventory for improved efficiency and
support for strategic decision-making. Consistently updated website itineraries and promotions to enhance the customer service experience.
⬧ Analyzed sales metrics and customer feedback to refine service strategies, contributing to a notable improvement in customer engagement.
⬧ Developed forward-thinking sales tactics that aligned with the company's quarterly goals and deadlines, moreover, refined customer retention.
⬧ Hosted live webinars, handled client inquiries, including daily calls, enhanced customer journey satisfaction, and community support.
The Breath SourceSenior Sales Marketing Consultant
Mar. 2024 - May. 2024Imiloa Institute⬧ Responsible for driving sales and revenue growth by identifying, prospecting, and closing deals with individuals, groups, and organizations interested in retreat experiences. ⬧ Leveraged sales skills, market knowledge, and relationship-building abilities to achieve and exceed sales targets.
⬧ Collaborated closely with marketing, operations, and customer service teams to ensure a seamless customer experience from inquiry to post-retreat follow-up.
⬧ Developed and implement sales strategies to maximize revenue generation from global markets, including identifying target segments, pricing strategies, and promotional activities.
⬧ Identified and qualified leads through various channels such as warm calling, networking, referrals, and digital marketing campaigns. Built and maintained a robust pipeline of potential clients.
⬧ Understood clients' needs through conversations, preferences, and budget constraints to recommend suitable retreat packages and experiences. Provided personalized consultation to guide clients in selecting the right retreat options.
⬧ Prepared and delivered compelling sales presentations and proposals tailored to the needs and interests of prospective clients. Articulated the value proposition of retreat experiences and addressed any objections effectively.
⬧ Negotiated terms, pricing, and contracts with clients to secure bookings and achieved sales targets. Utilized persuasive selling techniques and overcome objections to drive deal closure.
⬧ Cultivated strong relationships with clients, including individuals, corporate clients, travel agencies, and event planners. Maintained regular communication to foster loyalty and repeat business.
⬧ Worked closely with internal teams, including marketing, operations, and customer service, to ensure seamless execution of retreats and exceptional customer satisfaction.
The Imiloa InstituteGlobal Retreat Sales Consultant
May. 2023 - Feb. 2024Costa RicaPassionate Retreats Sales Professional at Imiloa Institute | Crafting Transformative Experiences | Building Connections & Elevating Wellness Retreats. Imiloa Institute is a private retreat center offering educational and transformational retreat experiences in nature, inviting human beings to awaken their consciousness in service to themselves and the planet. ⬧ Specialized in curating and promoting heart-based transformative retreat experiences in nature at a private retreat center while building connections, elevating wellness, and inviting human beings to awaken their consciousness in service to themselves and the planet. ⬧ Leveraged my expertise in sales and interpersonal skills, forged meaningful connections with clients seeking rejuvenating and life-enriching retreats. ⬧ Used heart-based selling techniques as an attractive form of selling vs. promoting, strategic skills to shuffle our lead pipeline in Active Campaign CRM in order to convert more sales and upsell, reached sales goal of over $104k in profit value within 6 months. Moreover, collaborated and consulted with various world-renowned retreat hosts to assist with promoting their retreats.
⬧ Trained skills with Slack, Asana, and Front platforms to communicate and engage with the team and update tasks, finances, etc. #Retreats #Wellness #TransformativeExperiences #SalesExpertise
Women Travel Leaders Member
Apr. 2023 - Apr. 2024Women Travel Leaders (WTL) is an inspirational and influential group of female business owners, executives, influencers, journalists, managers, and directors from around the world. ⬧ The WTL mission is to elevate diverse female industry professionals through community connections, peer-to-peer coaching, tailored community lead learning, and masterminding.
Heart of TravelPR Director of Sales & Marketing
Jul. 2022 - Dec. 2022Guatemala⬧ Devised marketing strategies and outreach to expand clientele from a startup to scalable-base, improved quality of service within clientele communications and logistics in preparation for tours, as well as increased sales-goals with customer-loyalty. Managed and increased the public relations and the content it delivered such as online and in-person CEO speaking opportunities with Travel Industry Events, Podcasts, Newsletters/Magazines, IG Lives, and Sac State Masters Alumni Events.
⬧ Drove efficient solutions to effectively convey the company’s value-proposition on website and social media platforms. ⬧ Streamlined platforms for cross-platform automation and project management utilizing Airtable, WeTravel, Mailerlite, Calendly, and Zapier to capture, store, and maintain customer data for curated and personalized customer management through improved data analysis and overall efficiency, which resulted in increased revenue. ⬧ Created a company notion knowledge hub while utilizing Loom and investigated marketing strategies’ analytics to measure and track ROI and social networking sites and applications utilizing Google and Facebook Meta Business Analytics.
Costa Rica ExpertsTravel Sales Consultant
Apr. 2022 - Jun. 2022San Jose, Costa Rica⬧ Curated and detailed out carefully crafted travel itineraries for clients to meet their needs. Provided advice on travel regulations and requirements for visas and passports. ⬧ Helped clients navigate through the booking process, including developing proposals, negotiating costs and trip options, and booking reservations.
Deep Rooted Retreats, LLCFounder & Facilitator
Feb. 2022Global⬧ Facilitated 6 yoga retreats (5 international), generating $10k in sales through email and META platforms via trend-driven marketing.
⬧ Built a travel brand, doubling audience in 4 months through strategic content, social media marketing, and targeted digital campaigns, achieving measurable growth in retreat bookings, and enhancing brand visibility in niche markets. Established my brand as an LLC in 2024. ⬧ Pioneered innovative wellness travel experiences, integrating local cultural elements to create authentic, transformative experiences. ⬧ Spearheaded partnerships with wellness brands within the Women Travel Leaders organization; analyzed travel trends and consumer behavior; optimized retreat offerings and marketing strategies to align with evolving customer preferences, and seasonal behaviors.
⬧ Enhanced brand visibility in Costa Rica working with Costa Rica Experts as a travel consultant, expanding clientele by 10% and increasing sales by 15% with new market exploration. Collaborated with local DMCs in San José to deepen insight into cultural dynamics.
⬧ Acted as a brand ambassador for Live Ultimate, doTERRA, and The Breath Source app, enhancing brand collaborations and driving a 3% increase in profits through targeted audience engagement. Sold $300 in products and subscriptions via META channels and during retreats. ⬧ Advanced as a Professional Travel Advisor through My Evolution Travel, increasing my audience by 200% in one month by leveraging key marketing strategies and demographics during the pandemic; provided valued experiences, in Hawaii and Costa Rica, to sustain revenue.
⬧ Explored 17 countries in 6 months across 3 continents, researching and blogging about insights on local culture and economy, while budgeting, planning, and negotiating. Hosted a live webinar on the Travel Coach Network to share my experience, and was a copywriter for the TripPilot app.
AdventureTriprLead Trip Design and Coordination Consultant
Jan. 2022 - Mar. 2022Seattle, Washington, United States⬧ Nurtured, grew, and maintained long-term relationships with a wide variety of domestic and international operators, partners, guides, unique accommodations, and clients. ⬧ Followed specific start-up guidelines from previous members to prepare online documents and communications; standardized characteristics to create the ideal company-guideline. ⬧ Researched, conceptualized, designed, and executed brand-appropriate trips and created easy to understand trip content, such as day to day activities and logistics for itineraries on both website and application; improved company efficiency. ⬧ Shortlisted and vetted suitable property partners, tour operators, activity providers, and local guides to meet the brand standards and vetting requirements. Utilized specialized product knowledge and industry experience to expand to Latin American countries which resulted in increased revenue and overall company-wide sales goals for future teams.
Boys & Girls Clubs of AmericaYoga Program Coordinator
Nov. 2021 - Dec. 2021Port Angeles, Washington, United States⬧ Overall, responsible for the care of children. ⬧ Designed, coordinated, and managed a yoga class program for children participating in the Boys and Girls Club in Port Angeles, WA. ⬧ Taught children ages 7-14 the practice of yoga, including asanas, meditation, and breathing exercises.
Bridget Isaacs NutritionSocial Media Assistant/Community Manager
Aug. 2021 - Oct. 2021California, United States⬧ Researched competitive brands and markets in the industry. ⬧ Developed and executed social media campaigns via TikTok that drove business, and created an online voice for Nutrition by Bridget that was desirable and reached the company's targeted demographic in the nutrition industry.
My Evolution TravelTravel Agent
Mar. 2021 - Jun. 2022⬧ Certified Professional Travel Advisor through ARCHER Travel Group. ⬧ Crafted and sold travel itineraries with true value and excellent service in Hawaii, California, and Costa Rica during the pandemic.
fTLD Registry ServicesProject Manager
May. 2016 - Jan. 2019Washington D.C. Metro Area⬧ Governed and improved fTLD’s validation of the approximately 2,500 organizations per year that register domain names with the .BANK and .INSURANCE extensions; strategized to deploy company-wide use of CRM software.
⬧ Saved the company more than $30,000 annually by shifting from an outside domain verification agency to conduct all verifications in-house utilizing HubSpot CRM.
⬧ Responsible for reporting in an effective format to fTLD's 10-person Board of Directors on a quarterly basis to keep them informed on domain registrations, registrar statistics, and program and partner engagements.
CventSenior Sales Associate, Strategic Accounts
Aug. 2014 - May. 2016McLean, Virginia⬧ Led targeted account strategies, achieving a 102% sales goal, exceeding and enhancing revenue streams. Invited to the company’s retreat. ⬧ Promoted to senior role in 1.5 years, consulting on corporate marketing, boosting client relations. ⬧ Developed VP-level partnerships, advancing hotel network sites with major hotel chains, driving enterprise engagement. ⬧ Analyzed and optimized sales strategies to improve client acquisition and retention, leveraging Salesforce for data-driven decision-making. Closed deals up to $500,000.
⬧ Participated in Cvent’s mentoring program, training and monitoring 10-20 new sales associates throughout their initial start.
GreenWorks FloristSales & Marketing Manager - Weddings & Events
Aug. 2012 - Jul. 2014Washington, DC⬧ Led team to $300,000 sales in 4 months, expanding client base by 14%.
⬧ Managed websites, optimizing SEO to drive web traffic, and designed marketing materials for events, boosting engagement.
⬧ Ensured proposals balanced client value with 8% profit margin and coordinated with design team to meet client expectations.
⬧ Orchestrated successful event holiday promotions, enhancing client engagement and driving substantial revenue growth through strategic partnerships.
⬧ Fostered team synergy, integrating cross-functional efforts to streamline operations and boost productivity in event management.
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