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Work Background
Cure.Content Partnership & Social Media Management Consultant
Jan. 2023New York City Metropolitan Area
Johnson & JohnsonDirector Media Creative Partnerships & Production
Apr. 2020 - Mar. 2022New York, New York, United StatesIn this newly created role, I was responsible for the ideation, collaborative content thought leadership content, and performance of Johnson & Johnson's Global Content Lab’s social/media creative partnerships & all video programming content. Providing strategic direction, sharp judgment, and feedback to guide the development of new external media ideas, executive produce video series, snackable video social video content, and advertising plans for all external storytelling that enhances Johnson & Johnson's external reputation.
Johnson & Johnson Creative Content & Marketing Partnership Consultant
Apr. 2015 - Apr. 2020Greater New York City Area- Leveraging owned and earned content to enable employee advocacy through social sharing
- Lead content creator & manager for LinkedIn Elevate platform employee advocacy program
- Work with corporate comm leaders to launch executive team LinkedIn pages and LinkedIn blog posts
- Create media & entertainment partnerships that generate new audiences and media messages that meet the needs of Johnson & Johnson core values
- Produce employee videos that create compelling and inspirational messages to increase employee advocacy and engagement
Hearst MagazinesDirector, Entertainment and Consumer Marketing
Oct. 2006 - Mar. 2015Greater New York City AreaLead business development and marketing for all Hearst magazine titles, driving awareness and reach to generate new subscribers and newsstand buyers. Develop integrated campaigns with a strong focus on entertainment, working with all TV networks, movie studios, record labels and celebrity management teams to help create a buzz on newsstand and in the press. Conceive and execute branded content packages and events that are authentic, engage audiences and enhance partnerships.
TV GuideDirector of Marketing & Promotions
Oct. 2000 - Sep. 2006Defined and led all brand identity & promotional concepts to build awareness for TV Guide. Drove all marketing and online campaigns utilizing all TV Guide platforms, including TV Guide channel and magazine.
Markam/Novell PRAccount Executive
Aug. 1998 - Sep. 1999Account executive for Jim Henson Company where I helped create awareness for all JHC products, movies, music etc. Helped launched Miss Piggy's Moi which was one of the most successful perfume launches in Bloomingdales during that time period.
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