Tiffany Meyer - Marketing and Communications Consultant, Numa Marketing

Marketing and Communications Consultant @Numa Marketing

CopywritingContent WriterMarketingMarketing DirectorEditorCopywriterC-level ExecutiveCommunications ManagerBlog ManagerCreative Producer🐦 DesignGraphic DesignerCommunication DesignerBrand DesignerCMOBrand Marketing ManagerPresentation Designer

For more than 20 years, Tiffany Meyer has earned her spot as a sought-after small business brand, marketing, and strategic growth advisor — from solopreneurs hanging out their shingle for the first time, to scrappy startups, and growth stage service businesses. She has headed up marketing and communications functions for a wide range of consulting and professional service businesses, and has invested the majority of her career thinking about the unique challenges leaders of these organizations face. Her unique superpower is her ability to clarify — and articulate — what makes a business remarkable and translate this into narratives, creative, and marketing strategies her clients can run with. Further, her expertise in writing and design make her a uniquely valuable asset to her clients, where her partnership has helped CEOs/founders translate their vision into decks, talking points, and narratives that align teams to achieve breakthrough growth. Tiffany operates with a “distributed” team of exceptional talent that can expand to the needs of every client. Her team roster includes front end website developers, e-commerce developers, illustrators, animators, videographers, and much more. KEY SERVICES INCLUDE: Brand Strategy and Identity • Marketing and Sales Enablement Campaign Development and Management • Content Marketing • Content Development • Strategic Communications (internal and external) • Thought Leadership • Graphic Design • Executive Communications

College PossibleSenior Director of Marketing and Communications

Jun. 2022 - Nov. 2023United StatesNational Head of Brand Strategy, Marketing, and Strategic Communications for growth-stage nonprofit leader in equitable college access and success. As a seasoned Marketing Executive, I led a multidisciplinary team to enhance national and regional brand reputation and influence campaigns. My role involved scaling high-performing, omnichannel lead generation and sales enablement engines; as well as spearheading the design and performance of AmeriCorps and student recruitment campaigns in partnership with 8 regional teams. KEY ACCOMPLISHMENTS: • Developed and implemented a comprehensive brand strategy, transforming a fragmented brand into a unified and compelling presence across all platforms. • Directed a cross-functional initiative to overhaul the nonprofit’s brand strategy, resulting in significant improvements in brand sentiment, recruitment outcomes, and partner development. • Enhanced the organization's brand reputation among stakeholders in education and economic mobility, staying informed on policy trends, which led to a 200% increase in inbound media inquiries year-over-year. • Launched a groundbreaking, omnichannel AmeriCorps recruitment campaign for over 300 annual positions, in collaboration with a multidisciplinary team. This initiative surpassed initial marketing channel goals and established a sustainable applicant funnel. • Designed and executed the organization’s first B2B demand generation program for earned revenue services and SaaS business lines using HubSpot and Salesforce, aligning with ambitious growth objectives. • Transformed an underutilized marketing team into a high-performing, audience-centered unit through a mentoring program, knowledge sharing, and the adoption of platforms like Sprout Social, Marketing Cloud, and Canva to maximize team efficiency.

Feedback from Tiffany’s ex-colleagues