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Work Background
AMAFounder and CEO
Aug. 2015 - Dec. 2024London, United KingdomFounder and CEO of industry-first Dynamic Creative and Personalization start-up for digital audio. A Million Ads provides dynamic audio advertising for users of podcast, digital radio and music streaming services in the UK, Europe and the US.
• Founding the business in 2015, I led the growth from start-up to scale-up, growing revenue to $15.6m in 2024 with EBITDA of $5.1m, raising angel and seed rounds totalling over $5.5m
• I wrote the code for the first version of the tool before building a product and engineering team to scale. Led the integration of AI into the tool and pioneered a continuous integration and deployment methodology.
• As the CEO, I built and led a team of over 100 in London and New York and led with clarity, empathy, and ambition, prioritizing long-term value creation over short-term wins, and always pushing for product-market fit that resonated with customers and drove sustainable growth.
Global RadioHead of Strategy and Development
Jan. 2013 - Jul. 2015London, United KingdomLeading the next phase of growth for the UK’s largest commercial radio operator, owning the strategy that will transform the business into a fully digital music and entertainment publisher
• Owning the roadmap for the next generation of Global's mobile products including: a Classical music streaming subscription service; an interactive music and speech ad-funded streaming service; an audio advertising network for publishers; a stealth content aimed at millenials
• Deal making with adjacent industry players including Facebook, Spotify, YouTube, Universal Music, Apple, Warner Music
• Managing the investment and acquisition pipeline. Successful transactions include acquisition of international tech business and equity investment in global ad tech player
• Running the Board's future scenario planning activity focussing on core topics: agile product development / fail fast culture; digital music; digital audio advertising; audience data
Intel CorporationStrategy Consultant, Intel Media
May. 2012 - Aug. 2012San Francisco Bay AreaConsulting engagement with Media division of Intel, advising on strategy and product roadmap. Including:
• Scaling the opportunity and then guiding the engineering team to incorporate social media features into revolutionary over-the-top cloud TV product
• Building the framework for growing a self-sustaining third-party developer ecosystem
TechlightenmentDirector of Client Services, SMART
Jan. 2012 - May. 2012London, United KingdomDirector at social media advertising and data start-up. Role included:
• Directing engagements with key brands including launch of The Guardian social reading app in Facebook and LOVEFiLM movie rental app. Other clients included Channel 4, Burberry, and Phones4U
• Building strong relationships with new and existing clients, growing new business pipeline from 20 to over 100 companies, engaging relevant clients from first contact through to project delivery
• Managing client services team of six account managers and executives. Developing their skillset, effective delegation and motivation were key to the success of the team
TechlightenmentHead of Media and Entertainment
Aug. 2011 - Feb. 2012London, United Kingdom
BBCStrategy Manager (Contract), BBC Policy and Strategy
Aug. 2010 - Dec. 2012London, United KingdomManaging strategy projects with multiple stakeholders, clarifying and communicating complex issues to a broad audience across the BBC, including the Director General. Projects included:
• Long term strategy development for BBC’s interests in Connected TV and Video on Demand platforms including iPlayer, TiVo and YouView
• Developing the strategic direction for the BBC’s relationships with third party platforms Freeview, Freesat, Sky and Virgin Media.
• Managing the Delivering Quality First cost efficiencies programme for BBC Audio and Music
BBCStrategy Manager, BBC Policy and Strategy
Aug. 2010 - Aug. 2011
Ingenious MediaSenior Consultant
Jan. 2010 - Sep. 2010Senior Consultant with strategy consultancy combined with quantitative and qualitative research agency. Projects included:
• Developing strategy for UK Commercial Radio to renegotiate music licensing deals • Commercial Due Diligence of West End Theatre Ticket Agent resulting in £20m MBO
• Assisting CEO and Chairman of major UK TV broadcaster formulate game-changing regulatory strategy
Bauer MediaDeputy Programme Director: Key 103
Feb. 2009 - Jan. 2010• Operational control of commercial music radio stations
• Managing the on-air schedule, selecting the music playlist, engaging with record industry, coaching talent, generating ideas for sponsorship clients, produced live outside broadcasts
Bauer MediaProgramme Manager: The Hits and Smash Hits
Jul. 2008 - Feb. 2009
XFM Manchester 97.7Senior Producer
Oct. 2006 - May. 2008• Responsible for all production on the station and part of the network imaging team
Spectrum Strategy ConsultantsSenior Associate
Apr. 2002 - Sep. 2006Spectrum Strategy Consultants – Senior Associate at boutique media and telecoms strategy consultancy. Assignments included:
• HD Television scenario planning for BBC; included a channel migration timetable (signed off by Director General) and resource upgrade costs
• Managing the competitive tender for Vodafone UK’s web content filtering system
• Strategy support for Siemens as they became the successful bidder for BBC’s technology division
• Technology migration plan for BBC Scotland’s move to new premises in Glasgow
• Assessment of UK commercial radio sector for OFCOM to assist licence cost and renewal policy decisions
• Providing a complete and thorough internal assessment of an Asian satellite television operator as part of their preparation to IPO
NetInfoLotus Notes web developer
Jul. 1999 - Aug. 1999Summer job
IBM PC companyNetworking Software developer
Aug. 1996 - Jun. 1997Pre-University scheme
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