Skye Capazorio is a dynamic Senior Marketing Consultant through her business EH Consult LTD, bringing over 16 years of experience in digital marketing, brand management, and commercial partnerships. A high-performing, results-driven leader, Skye thrives in the ever-evolving world of marketing, championing diversity, dynamism, and curiosity at every turn.
With a proven track record of transforming market insights into actionable, measurable campaigns, she seamlessly blends data analytics with creative storytelling to propel brands to the forefront of their industries. Skye is passionate about operational efficiency, product-market fit, and profitability, always approaching new challenges with an entrepreneurial mindset.
A perpetual scholar at heart, she fosters a culture of innovation and collaboration, mentoring emerging talent and championing data-driven decision-making to drive exceptional ROI, brand awareness, and revenue growth.More...
Matt Rutzen
Marketing Manager/CRM Manager@MSC Cruises
Verified
▪ development and implementation of the Explora Journeys loyalty programme.
▪ implementation of the programme onboard the vessels.
▪ marketing and communication of the new loyalty programme to MSC Yacht Club guests and to the
new Explora Journeys guests.
▪ hosting presentations and events onboard for loyalty guests and new to brand guests.
▪ communicating the various features of the loyalty programme and onboard experience to guests.
▪ liaising with ship management to ensure that brand ethos is being adhered to throughout the
onboard experience in all guest areas and touch points.
▪ development of revenue targets onboard for various departments in line with company procedures
to ensure cohesion between all revenue departments.
▪ implementation of marketing and advertising components onboard to drive revenue onboard.
▪ building relationships with various department heads to ensure their support for one another
onboard.
▪ increasing guest satisfaction and building loyalty by solving any issues they might have onboard and
liaising with the best possible team to assist the guest
▪ understanding the guests requirements for future cruises and providing them the best cruise
vacation options and solution for their future cruises
▪ utilising all on-board and shoreside tools to assist in the marketing and sales of the future cruise
product
▪ adding value to the guests future cruise needs by offering add ons such as flights, pre- and post
hotel stays, onboard packages
▪ providing exemplary knowledge on all ports and and destinations and presenting this to the guests
based on their vacation needs
▪ hosting of various loyalty events on a daily basis
▪ developing marketing and promotional ideas to drive guests to making future cruise reservations
while on their cruise
▪ developing of voyage report as to understand strengths/weaknesses and opportunities leveraged
during a cruise
▪ analysing various sales and marketing reports and using these to better develop future strategies in
driving onboard revenueMore...