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Work Background
FormidableFreelance Creative Project Manager
May. 2024 - Jul. 2024London Area, United KingdomAs a Creative Project Manager for the LEGO and McLaren partnership, I oversaw the execution of both the reveal event and related influencer activities. This involved coordinating the Run of Show, managing day-to-day client communications, and selecting and negotiating with influencers to amplify the partnership's impact. I led cross functional teams to successfully execute key components of the project, ensuring all aspects met client expectations and enhanced overall brand visibility.
Capsule Communications LtdAccount Director
Nov. 2023 - Apr. 2024Greater London, England, United KingdomIn this role, I drove strategy and client relationships, focusing on product launches. I managed accounts such as Kao (Goldwell and KERASILK), Briogeo, and 47 Skin, ensuring seamless execution and impactful results.
Bayswood Head of Brand Communications and Culture
Oct. 2021London, England, United KingdomI collaborate directly with the brand and CEO to craft and execute high-impact product strategies. Leveraging market insights and cross-departmental coordination, I ensure our offerings align with market demands and company goals, driving innovation and growth.
Walgreens Boots AllianceGlobal PR Manager
Jan. 2020 - Sep. 2021London, United KingdomCreating global PR strategies for WBA consumer beauty brands; Liz Earle Beauty Co, Botanics and Sleek Makeup
Liz Earle Beauty Co. LimitedGlobal Public Relations Manager
Jul. 2018 - Jan. 2020London, England, United Kingdom
Freelance PR ServiceFreelance PR Consultant
May. 2018 - Jul. 2018London, United KingdomFreelance PR after returning from eight months of travelling
TravellingTravelled the World!
Sep. 2017 - May. 2018Travelled the world for 8 months
The Body ShopPR Manager (UK)
Jun. 2015 - Aug. 2017London, United KingdomWriting, presenting and implementing PR plans, managing all launch events and successfully delivering campaigns across all social platforms delivering +10% increase in reach in 2016 and 166% increase in vlog coverage vs 2015
o Managing a PR assistant and external agencies and overseeing reporting and press release writing
o Organising and overseeing the Fashion Scout partnership o Managing and tracking budgets and ensuring coverage targets are consistently being met
LVMH Perfumes & CosmeticsFreelance PR Manager
Jan. 2015 - Jun. 2015o Compiled PR plans and launch strategies, oversaw reporting and press release writing
The Communications StoreFreelance PR Account Director
Sep. 2014 - Jan. 2015o Managed a team of account managers, executives and beauty assistants o Compiled and implemented local and regional PR plans, building and maintaining press relationships through planned press days and events and working with ambassadors to drive coverage
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