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Work Background
Amnistía Internacional MéxicoCampaigns Coordinator
Sep. 2021Mexico City, Mexico• Lead and oversee Amnesty International communications activities to promote advocacy campaigns and public outreach, generating 3 campaigns internally and coordinating 12 campaigns per year, and 35 activations per trimester. • Craft and deliver content messages directed to government and international actors while implementing and managing digital marketing strategies to enhance outreach, engagement, and visibility for the organization’s initiatives. • Manage and oversee the Action Team and Grassroots Protest Team managers and their staff • Conduct research of political, economic and social trends, measure effectiveness of campaigns, channel performance and audience behavior. • Oversee the development and implementation of volunteering and funding programs to achieve all subscriber and revenue growth goals. • Coordinate the delivery of education and training including: o Design and facilitate workshops to generate campaigns with a participatory approach where staff members, human rights holders and members of grassroots organizations are present o Facilitate workshops to generate security protocols for rallies, stunts and offline mobilizations. o Design and facilitate offline and online workshops to train new activists. • Design and implement a monitoring and evaluation framework to evaluate program effectiveness from the perspective of the participants in the program and find opportunities for continuous improvement. • Create and develop alliances generating new leads and support the active participation of Human Rights holders, activists and members. • Manage media relations, coordinating interviews, and responding to requests. Represent, coordinate and supervise Public Relations activities
Amnistía Internacional MéxicoActivism and Mobilization Specialist
Oct. 2016 - Sep. 2021Mexico City, Mexico City, Mexico• Craft and coordinate the strategic mobilization of Amnesty International Mexico’s activists and optimize the management of resources allocated to activism, while supporting the design and execution of mobilization campaigns. • Create and promote strategic public protest initiatives that align with section priorities and coordinate with relevant departments, while also developing strategies, proposals, and essential materials for their implementation. • Work to increase the frequency and effectiveness of AI’s work with volunteers and activists • Oversee all communication with activists, review emails, E-News, text, etc. • Guide and oversee Human Rights training activities for members, activists, supporters, and the general public Achievements: • Spearheaded a transformative recruitment and engagement strategy that grew our activism base sixfold, from 100 to over 600 dedicated activists. • Initiated and solidified partnerships between the national office and numerous grassroots organizations and collectives, enhancing our capacity to work in solidarity, ensuring that local voices and perspectives were effectively integrated into our national activism framework. • Directed the migration of our 600-activist database to Salesforce. • Pioneered Security Protocols for Public Actions by developing a comprehensive methodology for generating robust security protocols, ensuring activists’ safety during marches, stunts, and other offline actions
Amnistía Internacional MéxicoFundraising Marketing Executive
Mar. 2016 - Oct. 2016Mexico City, MexicoTake care of members' through marketing and fundraising strategies Register information in our CRM and update the data of the people who join the membership or those who are already part of it. Achieve established goals, and meeting the agreed KPIs. Work under objectives and deliver results on a daily, weekly and monthly basis. Actively participate in the governance of the organization.
Embassy of MexicoConsular agent
Jan. 2014 - Dec. 2014Canberra, Australian Capital Territory, Australia
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